Research

A series of detailed tables with data on a wide range of demographic and socioeconomic characteristics by five-year age groups and sex.

Older Hispanic workers can play a dynamic role in helping solve long-term challenges for many employers, as the traditional labor pool of workers ages 25-54 stagnates, according to a new AARP report.

That is a key finding of the AARP study that focuses on the so-called “invisible” Boomers – Hispanics – as a growing segment of the U.S. workforce. Despite their growing importance, there has been little public and media attention given so far to older Hispanics.

Univision Communications Inc. and Experian Simmons unveiled the latest data revealing consumers’ reaction to today’s economic climate from a total market and Hispanic consumer perspective. With custom week-by-week data from Experian Simmons, marketers for the first time are able to take an in-depth look at real time information that allows for a better understanding of the impact on consumers.

The Pew Hispanic Center released a report that finds that Hispanics now make up more than one-in-five of all children in the United States – up from 9% in 1980 — and as their numbers have grown, their demographic profile has changed.

The U.S. Census Bureau released national population estimates showing that our nation is becoming older and more racially and ethnically diverse. The estimates found that nearly half (47 percent) of the nation’s children younger than five were a minority in 2008, with 25 percent being Hispanic. For all children under 18, 44 percent were a minority and 22 percent were Hispanic.

While the current economy has marketers working overtime to appeal to budget-conscious consumers, it’s just the beginning of changes to come, according to new projections from The Nielsen Company. Nielsen’s research shows that significant demographic and economic shifts over the next 10+ years will dramatically reshape the growth and decline of consumer packaged goods (CPG) products in the future.

Orange County, Fla., the nation’s 35th most populous county, is one of six counties to have become majority-minority between 2007 and 2008, according to state and county population estimates by age, sex, race and Hispanic origin released by the U.S. Census Bureau.

The boom-and-bust cycle in the U.S. housing market over the past decade and a half has generated greater gains and larger losses for minority groups than it has for whites, according to an analysis of housing, economic and demographic data by the Pew Hispanic Center, a project of the Pew Research Center.

The Value Study is based on a quantitative survey of hundreds of consumers in the United States, United Kingdom and France, a semiotic analysis of marketing codes, and shop-a-long ethnographies to uncover true emerging codes and trends shaping how value is being defined today and tomorrow.