Research

Half of Latinos in New York State are for gay marriage or civil unions, according to a newly established poll by the University at Albany’s New York Latino Research and Resources Network (NYLARNet) consortium, while only 18 percent of the state’s Latino’s self-identify as “liberal.”

Now that 2009 is before us, predictions for the future of Hispanics in the U.S. can look forward to 2010. Overall, the Hispanic lifeline is long and the outlook is good. However, what we think we know is changing. Call it the effects of a new era: the 2010 Census will bring about demographic revolution. Our prediction? Traditional stereotypes will be shattered as a new generation takes hold and the Hispanic household gets a makeover. By: Kelly Ravestijn, Dieste Inc.

Euro RSCG Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, announced a new study of teen and young adult consumers, ages 13 to 21, found that consumer behavior among females in this age group has shifted more than that of males in the economic recession. The study also found brand loyalty is increasingly important among this age group, as a majority of teenagers and young adults (73%) shop at a set group of stores.

When it comes to many of the challenges the U.S. faces today, whether it is a stalled automobile industry, an ailing education system or expensive medical costs, a majority of consumers believe advanced technology could be the answer. Consumers are looking to technology to improve their lives and want very practical applications to solve their current problems.

The study combined quantitative and qualitative methodologies to explore the attitudes and opinions of U.S. Latinas with regard to life choices, finance, health, beauty and technology.

Natural Marketing Institute (NMI) and Mediamark Research & Intelligence (MRI) announced that they have integrated NMI’s LOHAS consumer segments with MRI’s Survey of the American Consumer database. LOHAS is an acronym for “Lifestyles Of Health And Sustainability”, a consumer segmentation system that organizes consumers according to their behaviors and attitudes towards the environment and corporate social responsibility.

This statistical profile provides historical data on the flow of migrants from Mexico to the U.S. The profile also describes the demographic, employment and income characteristics of Mexican immigrants in the U.S. using data from the March 2008 Current Population Survey.

Unauthorized immigrants living in the United States are more geographically dispersed than in the past and are more likely than either U.S. born residents or legal immigrants to live in a household with a spouse and children. In addition, a growing share of the children of unauthorized immigrant parents–73%–were born in this country and are U.S. citizens.

The Center for Hispanic Marketing Communication at Florida State University announces the release of an attitudinal report in its Multicultural Marketing Equation series.

The results indicate that Hispanics who answered the online questionnaire in Spanish are more likely than anyone else to be Network Oriented, and interestingly, that Non Hispanic Whites are least likely to be Network Oriented.

Many Latinos, regardless of Internet use, recognize Voice over Internet Protocol (VoIP) service providers and positively associate VoIP with a lower telephone cost, according to a report conducted by the Tomás Rivera Policy Institute (TRPI) at the University of Southern California. However, most have not adopted the technology mainly because they do not know how it works or how to gain savings.