Research

Acxiom’s latest Retail Consumer Dynamics (RCD) study, an industry-specific analysis of consumer shopping behavior and attitudes, delivers insights into how media influences shopping behavior within specific consumer segments and retail categories. The study shows retailers the importance of developing strategic, segment-based marketing programs while working with constrained marketing budgets.

Let me try to make the case for why it’s in your best interests to preserve, or even increase, budgets for market research during these trying times.

The America which Lydon B. Johnson governed over is not the same America Barack Obama inherited this past January. Sure both presidents were faced with unhappy Americans who wanted out of a seemingly endless war. However the very definition of what makes up the ‘American’ over which they govern has changed drastically in the past 44 years. In her book Shopping for Identity: The Marketing of Ethnicity, Marilyn Halter delves into the history of ethnicity in America to paint a picture of the cultural make-up of the American people today.

Raleigh-Cary, N.C., and Austin-Round Rock, Texas, were the nation’s fastest-growing metro areas between 2007 and 2008, according to July 1, 2008, population estimates for the nation’s metropolitan and micropolitan statistical areas and counties released today by the U.S. Census Bureau.

At a time when financial institutions are pulling back on their advertising a new study from Nielsen IAG shows that consumer confidence in the long-term health of these companies is dramatically influenced by advertising and marketing efforts.

Hispanic Internet Users are avid downloaders of digital content, according to consumer and media research firm Scarborough Research. This is one of many findings on Hispanic Internet usage trends in a new complimentary report from Scarborough.

For years, consumers in the United States have been described as “empowered” — in control of the marketplace, wielding the power to influence everything from customer service to customized products to pricing. Empowerment also continues to be a goal among Hispanic and African-American consumers. But like many other positive experiences in life, empowerment can be complex and fraught with conflict.

The global economic crisis is challenging the aspirations of hundreds of millions of people, especially in the developed world, forcing consumers to focus on basic needs rather than higher-level hopes and ambitions. This trendletter considers how expectations are being downsized as economies transition out of a long boom period into the most serious recession in decades.

This presentation features results from JWT’s Anxiety Index, focusing on data gathered from online surveys of 1,564 consumers in the U.S., the U.K. and Canada during December and January. JWT first launched the Anxiety Index in February 2003 during the run-up to the war in Iraq and has since had more than 15 waves across multiple markets.

Televisa Publishing + Digital along with the United States Hispanic Chamber of Commerce joined forces to create “MAGIA”, a Hispanic component of the MAGIC Fashion industry trade show in Las Vegas.