There has been a lot of focus on the NBC Nightly News series this past week with Bryan Williams dedicated to US Hispanics. View series here.
Research
Statistical Portrait of the Foreign-Born Population in the United States – 2007.
This statistical profile of the foreign-born population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2007 American Community Survey (ACS).
Statistical Portrait of Hispanics in the United States – 2007.
This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2007 American Community Survey (ACS).
Arbitron intent to improvement in all PPM Markets.
Arbitron Inc. confirmed that it has been extending to all PPM markets a number of the key methodological enhancements that the company committed to in its agreements with the Attorneys General of New Jersey, New York and Maryland.
U.S. Hispanic PR 2.0 – Social Media Analysis.
A look at What to Consider when Formulating Your Brand’s Online U.S. Hispanic News Campaign.
BodenPR recently completed a thought piece detailing the high engagement level by U.S. Hispanics with Social Media and what brands should consider before developing an online news campaign targeted towards this very coveted market.
TV, Internet and Mobile usage In U.S. keeps increasing.
The Nielsen Company reported that viewing of video on television, Internet and mobile devices – the Three Screens – continues to increase and has reached new heights.
Census Bureau data show characteristics of the U.S. Foreign-Born Population.
According to a new analysis of data about the U.S. foreign-born population from the 2007 American Community Survey (ACS), a higher percentage of people born in India have a bachelors degree or higher (74 percent) than people born in any other foreign country. Egypt and Nigeria had rates above 60 percent.
Hispanics strive for a Better Future while Staying connected to their Culture.
Hispanics in the United States have a multitude of opinions on all aspects of their lives from finances, education, immigration, social relationships and their culture. However, do not let the size and complexities of this group overwhelm you – if you want to understand what U.S. Hispanics want, you just have to listen to what is important to them.
Psychographic Profiles of Black Women emerged.
86% of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, “A Profile of Today’s Black Woman”. Advertisers need to re-evaluate their marketing campaigns targeting this important segment.
Unemployment rises sharply among Latino Immigrants in 2008.
The current recession is having an especially severe impact on employment prospects for immigrant Hispanics, according to an analysis of the latest Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. The unemployment rate for foreign-born Hispanics increased from 5.1% to 8.0%, or by 2.9 percentage points, from the fourth quarter of 2007 to the fourth quarter of 2008. During this same time period, the unemployment rate for all persons in the labor market increased from 4.6% to 6.6%, or by 2.0 percentage points.
