The U.S. Census Bureau projected the Jan. 1, 2009, total U.S. population will be 305,529,237 — up 2,743,429, or 0.9 percent, from New Year’s Day 2008.
Research
Outlook for 2010: Get Ready for the Audience-Centric Web – Part 3
Nielsen announced the creation of a joint venture with the Catalina Marketing Corporation. This venture is a major advancement for marketing ROI as well as a milestone in the evolution of online advertising.
Leisure Time plummets 20% in 2008 – Hits New Low.
Evidently the stock markets aren’t the only indices declining this year. America’s leisure time is shrinking, and how we spend that time is changing too. These are the latest results from The Harris Poll, which has been tracking America’s leisure time since 1973.
Grocery Store is most likely place for Americans to Spend Savings from the Pump.
Groceries are the top item on which U.S. consumers are spending their savings from lower gas prices, ahead of putting the money in savings, holiday gift buying and paying off credit cards, according to the results of nationwide research from retail analytics firm Precima.
Americans pulled back on spending long before Economic Crisis hit.
Consumer confidence and spending began slowing as early as Spring 2007, according to a recent analysis by Experian Marketing Services, a part of global information company Experian. The analysis, based on data from Experian Simmons and Experian Hitwise, found that from Spring 2007 to Summer 2008, the percentage of U.S. adults who felt they would be financially better off in the next year dropped considerably from 46 percent to 37 percent.
Are advertisers spending enough to target U.S. Hispanic population effectively?
Toys and consumer electronics are likely to don the lists of many shoppers this holiday season including the 46 million U.S. Hispanics with more than $900 billion to spend. But some manufacturers may not see a significant spike in purchases by Latinos due to their low levels of ad spending targeting the fastest growing minority population in the country. Spanish-language advertising in these categories dropped last year while overall Hispanic advertising increased by 4.3 percent, according to a recent study conducted by the Association of Hispanic Advertising Agencies (AHAA).
Arbitron plans to expand Cell-Phone-Only Sampling to All Markets in 2009.
Arbitron Inc. announced that it plans to expand the introduction of cell-phone-only sampling to 151 diary markets in Spring 2009 and to all markets (except Puerto Rico) by Fall 2009.
Latino Workers in the ongoing Recession: 2007 to 2008.
A small but significant decline has occurred during the current recession in the share of Latino immigrants active in the U.S. labor force, according to a Pew Hispanic Center analysis of Census Bureau data. In a year when jobs have become scarce for everyone, the proportion of working-age Latino immigrants participating in the labor force has fallen, at least through the third quarter of 2008, while the proportion of all non-Hispanics as well as of native-born Hispanics has held steady.
The Leading Luxury Brands 2008.
In marketing folklore, luxury brands were said to be immune to economic downturns. Their audience of u.ber-wealthy loyalists meant they remained protected during tough economic times. Furthermore, as the global economy prospered, luxury brands attracted new segments of customers who were suddenly able to afford a wealthier lifestyle. It should be no surprise then, that we saw so many luxury brands –Tiffany & Co. as an example – rush to make themselves more accessible to a broader audience over the last ten years. And it is luxury’s reliance on this extended market that now creates risk and makes them vulnerable to the downturn.
Multicultural Groups feel more positive about Economy than General Population.
TRiG poll finds the general population and multicultural segments view the state of the economy differently. Despite that most Americans plan on staying home, enjoying home-cooked meals and home entertainment, given the troubles with the economy, the multicultural population has a more positive outlook.
Key-Word of Mouth INFLUENCERS.
When it comes to word-of-mouth communications regarding personal finance, a group comprising 11.5% of the U.S. adult population are the key influencers of other people, according to a new survey from Mediamark Research & Intelligence (MRI).
Xbox 360 Hispanics Survey.
To better understand the current shopping attitudes of Hispanics in the U.S., Xbox 360 collaborated with Ipsos(1) to produce the Xbox 360 Hispanic Holiday Entertainment Survey. The findings reveal Hispanics in the U.S. are more concerned than the general population about entertaining their families at home over the holidays and other insights.
Americans claim to Like Diverse Communities but Do They Really?
About six-in-ten Americans say they like the idea of living in politically, racially, religiously or economically mixed communities, while about a quarter take the opposite view: They would rather live in communities made up mostly of people like themselves. The rest say they have no strong opinion on the issue, according to a new nationwide Pew Research Center Social & Demographic Trends survey.
Nielsen: Screen Time to TV, Internet and Mobile continues to rise Among Americans.
The Nielsen Company, in its second analysis of TV, Internet and Mobile usage in the U.S. reports that Americans spent more time this quarter using the “Three Screens” than theydid during the same time period last year.
American Women Confident in the Face of Economic Gloom.
Women are spending less on microwaves, gifts, hobbies, gourmet coffees, video games, and even organic foods than they did just two months ago. And with the holidays approaching, they are about to get stingier still. But despite this stark outlook, fully 95 percent of all American women feel they will “make it” through the recession and 64 percent feel 2009 will find them financially “better off.”
