Research

The Association of Hispanic Advertising Agencies Chairman Jose Lopez-Varela has once gain sent a letter to Arbitron to reiterate:

“It is with great disappointment that I write to you again regarding the concerns of the Hispanic advertising community with PPM. We sent a letter on September 11th clarifying again our issues with the methodology and Hispanic sampling at your request yet we have heard nothing in response to our issues. AHAA has tried in good faith to work with Arbitron, Inc. and communicate our reservations clearly and concisely; however, you and other company representatives have been indifferent and refuse to acknowledge the severity of the consequences that PPM in its current state poses to the Spanish-language radio industry and the U.S. Latino communities.”

Although the luxury car market has historically been considered “recession proof,” the current economic crisis has sent sales plummeting. Mercedes Benz, BMW and Lexus all reported stunning losses for the months of September and October.

Food and Hunger Archetypes in the Hispanic Culture.

A new Nielsen Company analysis aimed at uncovering expansion opportunities for the retail industry in a down economy has found that sustained growth is occurring in large metros such as Atlanta, GA; Dallas, TX; and Phoenix, AZ, which ranked as the top three fastest growing markets over the last eight years.

Generation X has come of age. No longer the grungy, ripped-jeans kids Time magazine first described in 1990, Gen Xers are in their peak years of product and service consumption. And they are embracing electronic media more fervently than they were even 18 years ago.

The holiday season is a time for gathering and celebrating with friends and family, gift-giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its data collection.

Male, black, a banker… and gay. Latina, lawyer… and lesbian, a triple “minority,” belonging to no group. A new survey reveals some surprising attitudes about gays and lesbians of color – classifications with significant implications for how marketers and advertisers reach out to them.

Now that Arbitron has commercialized the PPM service in New York and other key markets, we look forward to defending our interests.