Since 2000 Hispanics have accounted for more than half (50.5%) of the overall population growth in the United States — a significant new demographic milestone for the nation’s largest minority group. During the 1990s, the Hispanic population also expanded rapidly, but in that decade its growth accounted for less than 40% of the nation’s total population increase. In a reversal of past trends, Latino population growth in the new century has been more a product of the natural increase (births minus deaths) of the existing population than it has been of new international migration. As of mid-2007, Hispanics accounted for 15.1% of the total U.S. population.
Research
Which Consumer Groups are most likely to spend during Challenging Economic Times?
Acxiom Corporation announced the release of the first issue of its Retail Consumer Dynamics Study (RCD), an industry-specific analysis of consumer shopping behavior and attitudes in today’s difficult economic times.
The State of the American Mom 2008.
The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S. A resource for industry professionals, the coalition is dedicated to providing insights, identifying trends and connecting members.
Acculturation among Hispanic Consumers.
Acculturation is the process by which a person learns or accommodates to a new culture (Forrest). The learning process takes place by observing the “host” culture and eventually adjusting oneself to function better within the given culture.
Differing Levels of Acculturation among Hispanics.
Acculturation is not a replacement of the first culture with a second: this is assimilation. Instead, acculturation is the mixing of a second culture with a person’s original culture.
PPM Coalition calls Arbitron data presentation Inaccurate.
Arbitron, which is an unregulated monopoly, has a long standing history of highlighting their most favorable results because the company has a tendency of giving data in “shares” or “cume” rather than in ratings. Neither figure reflects average quarter hour ratings (the average number of people a station reaches), which is what advertisers and stations depend on.
Arbitron confirms ‘currency’ status of new PPM radio audience estimates.
Arbitron Inc. confirmed the use of Portable People Meter radio audience estimates as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers.
NY Attorney General warns advertisers not to use PPM data.
“Arbitron’s decision to release its unreliable and unaccredited radio ratings system is an affront to racial and ethnic minorities in New York and around the country. The Attorney General’s Office cautions all advertisers and broadcasters against using these prematurely released ratings as we believe they are flawed and will be the subject of ongoing litigation. Arbitron’s unwillingness to defend the validity of their system on its merits proves it places its own economic incentives over the interests of minority broadcasting. As a monopolist, Arbitron owes consumers an explanation for its decision to force feed the PPM system to broadcasters. Their irresponsible decision threatens the existence of diversity in radio and muzzles the voices and viewpoints of millions of Americans. Obviously, the Attorney General’s Office will continue to seek justice in this case.”
Spokesman Alex Detrick – NY Attornet General Office.
SBS Responds to Arbitron’s PPM implementation.
As a leading broadcaster of Spanish language content in the top Hispanic markets, including New York, Spanish Broadcasting System, Inc. (SBS) is extremely disappointed in Arbitron’s decision to accelerate the implementation of its flawed Portable People Meter (PPM) despite not having resolved the large number of critical errors in their methodology. For months, these flaws have been brought to Arbitron’s attention from a range of constituencies including the broadcasting and advertising communities, the New York Attorney General’s office, members of Congress, and local community leaders.
Arbitron commercializes the Portable People Meter radio ratings service in eight local markets.
Arbitron Inc. announced that it has commercialized its Portable People Meter radio ratings services in eight new markets. Arbitron has released radio audience estimates for the September 2008 PPMTM survey month (August 21-September 17) to its subscribers in New York, Los Angeles, Chicago, San Francisco, Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San Bernardino and San Jose.
Arbitron seeks protection against the Attorney General for the State of New York.
Arbitron Inc. announced that it has asked the United States District Court for the Southern District of New York, for a declaratory judgment and injunctive relief against the Attorney General for the State of New York to prevent any attempt to restrain Arbitron’s publication of its Portable People Meter listening estimates.
PPM Coalition applauds NY AG suing Arbitron over PPM.
PPM Coalition applauds New York State Attorney General Andrew Cuomo for taking action to protect radio listeners from Arbitron’s new radio ratings system that undercounts the listening preferences of Hispanic, African American and other minorities.
Sharp Decline in Income for Non-Citizen Immigrant Households, 2006-2007.
The current economic slowdown has taken a far greater toll on non-citizen immigrants than it has on the United States population as a whole. The median annual income of non-citizen immigrant households–a group that accounts for 7% of all U.S. households and 52% of all immigrant households–fell 7.3% from 2006 to 2007. In contrast, the median annual income of all U.S. households increased 1.3% during the same period.
