Research

There were 11.9 million unauthorized immigrants living in the United States in March 2008, according to new Pew Hispanic Center estimates. The size of the unauthorized population appears to have declined since 2007, but this finding is inconclusive because of the margin of error in these estimates.

You are hereby notified that the Attorney General intends to commence litigation against Arbitron, Inc. (“Arbitron”) pursuant to New York Executive Law Section 63(12), Article 22-A of the General Business Law (“GBL”), Sections 349 and 350, Article 23-A of the GBL, Section 352, and Section 40-c of the New York Civil Rights Law, to enjoin unlawful and deceptive acts and practices in which Arbitron plans to engage, has engaged and/or continues to engage, and to obtain additional injunctive relief, penalties, damages and such other relief as the Court may deem just and proper.

In the fall of 1621, the religious separatist Pilgrims held a three-day feast to celebrate a bountiful harvest, an event many regard as the nation’s first Thanksgiving. It eventually became a national holiday in 1863 when President Abraham Lincoln proclaimed the last Thursday of November as a national day of thanksgiving. Later, President Franklin Roosevelt clarified that Thanksgiving should always be celebrated on the fourth Thursday of the month to encourage earlier holiday shopping, never on the occasional fifth Thursday.

Presidential candidate Barack Obama has joined the long list of political forces asking Arbitron to delay the roll-out & commercialization in the next couple of weeks of the PPM in multiple markets.

They say it’s a man’s world. But in the typical American family, it’s the woman who wears the pantsuit.

To explore decision-making in the typical American home, a Pew Research Center survey asked men and women living in couples which one generally makes the decisions in four familiar areas of domestic life. Who decides what you do together on the weekend? Who manages the household finances? Who makes the decisions on big purchases for the home? And who most often decides what to watch on television?

Global communications agency, Leo Burnett and global digital research firm, comScore, have partnered to present a proprietary study on men’s online behavior — and the influence it has on media strategies and creative execution.

Cultural identity is the way in which people describe themselves based on behavioral characteristics of their culture. More specifically, it is “the cultural group that individuals use in specific circumstances for selecting courses of action or evaluating ideas or objects.” Cultural identity allows individuals a way to define themselves, which can prove to be extremely useful to marketers.

Latin American immigrants come from different socioeconomic backgrounds. Some of them come from very poor rural communities, in which Spanish may not the mainstream language and where purchasing options are very limited. Other immigrants lived in metropolitan areas, received some formal education and were exposed to the marketing campaigns of the bigger cities.

At least one-in-five residents of Arizona, California, New Mexico and Texas spoke Spanish at home in 2007, according to new American Community Survey data released by the U.S. Census Bureau. Nationwide, an estimated 35 million, or about 12.3 percent, hablan español at home.

The U.S. Census Bureau released important new one-year data for Puerto Rico on social, economic, housing and demographic characteristics, as well as for geographic areas with populations of 65,000 or more. The 2007 data cover topics ranging from language to education, from family size
to work commute, the Puerto Rico Community Survey (PRCS) provides annual data that help decision makers and planners better prepare for and respond to change.

Half (50%) of all Latinos say that the situation of Latinos in this country is worse now than it was a year ago, according to a new nationwide survey of 2,015 Hispanic adults conducted by the Pew Hispanic Center.

Half (50%) of all Latinos say that the situation of Latinos in this country is worse now than it was a year ago, according to a new nationwide survey of 2,015 Hispanic adults conducted by the Pew Hispanic Center.

Hispanics are one of the fastest growing populations of the United States. In 2007, there were 45.5 million Latinos representing 15 percent of the total population of the United States. Among the Hispanic population, 66.9 percent were Mexican, 14.3 percent were Central and South American, 8.6 percent were Puerto Rican, 3.7 percent were Cuban, and the remaining 6.5 percent were of other Hispanic origins. (US Bureau of the Census; Ramírez & De la Cruz, 2002)