Research

While key metrics of the Marketing Research Association’s Research Industry Index (RII) remain relatively flat for the second quarter of 2008, business executives forecast a gloomy outlook.

Hispanics and Asians remain the fastest-growing national segments of the population, with television households increasing by 4.4 percent among Hispanics and 3.9 percent among Asians over last year, according to The Nielsen Company. In local markets, Nielsen estimates that Los Angeles continues to remain the number one Hispanic market, followed by New York, Miami, Houston and Chicago. Los Angeles also has the country’s largest Asian community, followed by New York, San Francisco, Honolulu and Chicago. New York is the largest African-American TV market, followed by Atlanta, Chicago, Washington, D.C. and Philadelphia.

I came across this cartoon sometime in 1990 or 1991.

As a new media buyer fresh out of college, I was fascinated by the way decisions were made, how the agency and clients worked together, and I was especially fascinated by all the nuances of media research.Published by Isabella Sanchez on Aug 26th, 2008. By Isabella Sanchez- Vice President, Managing Director – Tapestry. To view El Blog CLICK above.

Real median household income in the United States climbed 1.3 percent between 2006 and 2007, reaching $50,233, according to a report released by the U.S. Census Bureau. This is the third annual increase in real median household income.

One of the key recommendations of a preliminary report on the state of Latinos in the United States is to establish a presidential advisory committee on Latino issues to increase the access of the Latino community to vital educational, health, economic, and civic opportunities.

The University of Denver(DU) and Grupo Salinas’ Fundacion Azteca America, the non-profit arm of the Azteca America Network, present the preliminary findings of a comprehensive study on the state of Latinos in the United States.

Members of the Association of Hispanic Advertising Agencies (AHAA) PPM Council met Monday in New York with representatives from Arbitron to discuss industry issues and concerns surrounding the impending Portable People Meter (PPM) roll out. While some details were clarified and additional data will be provided by Arbitron, overall AHAA council members feel the methodology, measurement, and design of the PPM ratings system remain flawed.

Summertime winding down and summer vacations coming to an end signal that back-to-school time is near. It’s a time that many children eagerly anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike scan the newspapers and Web sites looking for sales to shop for a multitude of school supplies and the latest clothing fads and essentials. This edition of Facts for Features highlights the many statistics associated with the return to classrooms by our nation’s students and teachers.

The nation will be more racially and ethnically diverse, as well as much older, by midcentury, according to projections released by the U.S. Census Bureau.

Minorities, now roughly one-third of the U.S. population, are expected to become the majority in 2042, with the nation projected to be 54 percent minority in 2050. By 2023, minorities will comprise more than half of all children.

Despite growing use of financial services and products, and more targeted communications, U.S. Hispanics and African-Americans continue to be ‘unbanked’ and ‘underbanked’ according to Synovate’s 2008 U.S. Diversity Markets Report.

Knowledge Networks (KN) is launching KnowledgePanel Latino, a statistically balanced Web-based surveys on the full U.S. Latino population. The new panel includes those who identify with Hispanic culture and values, as well as Spanish-speaking-only individuals — all of whom are crucial for making comprehensive business and policy decisions.

Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.

Mediamark Research & Intelligence (MRI) has released a new consumer segmentation analysis—titled Responsiveness to Ads Across Media—categorizing U.S. adults according to the media in which they prefer to receive advertising messages.