Research

La Paz County, Ariz. — located on the California border and home to the Colorado River Indian Reservation — has the country’s oldest population, according to U.S. Census Bureau county population estimates by age, sex, race and Hispanic origin. Webb County (Laredo), Texas — on the Mexican border in the southern part of the state — has the country’s youngest population, with children younger than 5 comprising 12.8 percent.

A surprisingly high percentage of people are putting down their remote controls and heading to the Web to watch their favorite primetime TV shows, according to a new report released by Integrated Media Measurement Inc. (IMMI).

There isn’t one American middle class; there are four. Each is different from the others in its attitudes, outlook and financial circumstance–sometimes in ways that defy traditional stereotypes of the middle class, according to an analysis of a recent national survey conducted by the Pew Research Center Social and Demographic Trends Project.

The public continues to be extremely downbeat about the national economy. Just 10% say the economy is in good shape, while 72% say the economy is either in a recession (54%) or a depression (18%). On a personal level, concerns about rising prices have surged. Beyond widespread anxiety about energy costs, a growing number of Americans say it is difficult for them to afford food.

Nearly two-thirds (65 percent) of U.S. consumers say they notice nutritional information on food packaging more often now compared to two years ago, according to a new global online survey by The Nielsen Company.

A new analysis of monthly Census Bureau data shows a significant decline in the number of less-educated Hispanic immigrants. The report is the first to show systematic evidence that the illegal population is decreasing. There is good evidence that recent immigration enforcement efforts are a key factor causing the decline.

In 2008, eMarketer estimates there are 23 million Hispanics online, and by 2012 there will be nearly 30 million.

“The paradox is that the larger this market grows,” says Lisa E. Phillips, senior analyst at eMarketer and author of the new report, US Hispanics Online: Demographics, “the more fragmented it becomes.”

As the drumbeat of bad economic news continues, Americans’ feelings on the economy remain pessimistic.

HispanicAd.com is proud to announce that the 2008 Advertising Age Hispanic Fact Pack is now available for download.

The Fact Pack contains useful information to help US Hispanic advertising, marketing and media professionals.

Download here.

According to a new national survey conducted online by Harris Interactive, nearly half (48%) of gay and lesbian adults report they like to keep up with the latest styles and trends, compared to only 38 percent of heterosexual adults. This also seems to accelerate behaviors tracked by a similar survey in January 2007 when 38 percent of gay and lesbian adults reported they like to keep up with the latest styles and trends (compared to 32% of heterosexual adults).

African-American Internet users surveyed spent more than one-quarter of their total media time online in October and November 2007, according to the Radio One-sponsored “Black America Study,” conducted by Yankelovich.

Advertising spending in Spanish-Language media for 2007 reached $5.78 billion. In total, ad revenue increased over 2006 by 3%. Spanish-Language Cable showed significant increases due to the addition of two networks in 2007, as noted at right. Similarly, coverage changes in National Magazines and Spot Radio are an influencing factor in the substantial year to year variances. DOWNLOAD brief here at Hispanicad.com.