Research

Summertime winding down and summer vacations coming to an end signal that back-to-school time is near. It’s a time that many children eagerly
anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike scan the newspapers
and Web sites looking for sales to shop for a multitude of school supplies and the latest clothing fads and essentials.

Mindset Media released a Mindset Profile of avid technology consumers, which the company generated from a recent study conducted using Nielsen’s Online pane.

How does a technology gadget get picked up by the masses? If you are Apple, you’re hoping the reduced price of the iPhone 3G will help push your product into the mainstream. But in a recent study, Mindset Media explored if there were characteristics beyond traditional demographics that might predict which consumers were likely to be enthusiastic adopters of technologies. The results show it may be a case of wiring.

Older, wiser, wealthier

While online banking is not nearly as common as e-mailing or general Web surfing, nearly four out of 10 Internet users surveyed by the USC Annenberg School Center for the Digital Future said they banked online in 2007.

TV and the Internet are the most influential channels

As reported previously, Hispanic-Americans are heavy media consumers. New data from Vertis Communications reveals that in 2007 they were also more likely than the total US population to be influenced by media.

The spike in Hispanic unemployment has hit immigrants especially hard. Their unemployment rate was 7.5% in the first quarter of this year, marking the first time since 2003 that a higher percentage of foreign-born Latinos was unemployed than native-born Latinos.

Despite the much cited “digital divide,” many multicultural consumers in the U.S. are getting much more active online but in different ways, according to new research from global market research firm Synovate. Though younger people across all groups are much more likely to be online, there are major differences, including between males and females of the same age and ethnic group.

This fact sheet contains information on elections in Puerto Rico and data on the size and social and economic characteristics of the Puerto Rican eligible voter population. This fact sheet is based on the Center’s tabulations of the Census Bureau’s 2006 Puerto Rico Community Survey.

Nearly 6% of all consumers in the US are “digitally savvy,” according to Scarborough Research’s “Understanding the Digital Savvy Consumer” report.

Todos los seres humanos, invariablemente de nuestra orientación sexual, de una forma u otra observamos distintos ritos de consumos en la vida. Por ahí, hay quien se asusta o frunce el seño a la simple mención de la palabra ritos. Pero la realidad es que no hay nada oscuro, ni raro, con los ritos de este estudio, ya que estos en definición, son costumbres, simples actos repetidos de una manera invariable. En otro sentido, se dice que es la forma de hacer alguna cosa ceremoniosamente y como siguiendo un orden prescrito, de ahí su carácter ritual.

After half a century of exiles and defectors, freedom flights and boatlifts, balseros and high-speed boats, and other tragic symbols of the continuous multi-generational exodus across the Florida Straits since 1959, U.S. policymakers seem confident in their ability to accommodate and assimilate mass migration from Castro’s Cuba. Yet that confidence will soon be tested, and could be shaken, by the ongoing historic influx of Florida-bound Cubans who are quietly voting with their feet and saying adiós to la Revolución.

As part of its continuing campaign to raise awareness regarding the potentially devastating impact of Arbitron’s PPM (Portable People Meter) on Spanish-language radio stations across the United States, Spanish Broadcasting System, Inc. (“SBS”) announced today that they have just retained the services of the MirRam Group, a full-service strategic communications and consulting firm located in New York City with extensive experience in community-driven campaigns such as the nationwide “Don’t Count Us Out” campaign to raise awareness of Nielsen Media Research’s Local People Meters.

The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.

In the wake of swirling opinions and concerns over the preliminary ratings of Hispanic radio audiences using Portable People Meters (PPM), the Chairman of the Association of Hispanic Advertising Agencies (AHAA) Jose Lopez-Varela announced today the members of the newly formed AHAA Council on PPM. These industry leaders, representing Hispanic radio broadcasters and Hispanic-specialized agencies and led by Isabella Sanchez, vice president and managing director of Tapestry, will assess the issues and opportunities with the new electronic measurement system. The Council is tasked with ensuring that the methodology and design of the Hispanic sample accuratelyrepresents the Hispanic population and their listening behavior.

Consumers still plan to spend about forty percent of their tax rebate checks, sending $42 billion back into the economy, but what they plan to buy has shifted slightly from February, according to the findings of a National Retail Federation survey, conducted by BIGresearch.