The gap between time spent online and watching TV is closing.
Adult consumers in the US still spend more time in front of televisions than they do online, according to a recently released survey sponsored by the Television Bureau of Advertising (TVB) industry association and conducted by Nielsen Media Research.
In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and there are generous payoffs for designer brands that dare to diversify.
Today’s teens are redefining “television” viewing by selecting a broader range of content options on an increasing array of devices. When asked the types of video content they view on any device, user-generated video clips ranked highest at 76 percent, with comedy clips and music videos in the next top spots at 69 percent and 65 percent, respectively. Perhaps surprisingly, teens say they’re watching news and political clips more often than celebrity or gossip clips.
A major survey released by the Tomás Rivera Policy Institute (TRPI) gauged Mexican attitudes on the impact of remittances sent by their co-nationals living in the U.S. Remittances are defined as monies earned and sent back to family or other organizations.
Recent articles and commentary regarding Arbitron’s Portable People Meter (PPM) has stirred doubts and questions from industry professionals about the impending implementation of PPM measurement. Members of the Association of Hispanic Advertising Agencies (AHAA) are no exception and following heated discussions at AHAA’s conference last month in San Antonio, Chairman José López-Varela was propelled into action forming an Advisory council to explore the issues and opportunities surrounding PPM.
Women’s entrepreneurship matters — women are creating and running businesses around the world, contributing to economies that represent more than 70% of the world’s population and 93% of global GDP (2007). Women’s entrepreneurship is a key contributor to economic growth in low/middle income countries, particularly in Latin America and the Caribbean according to The Global Entrepreneurship Monitor (GEM) 2007 Report on Women and Entrepreneurship released by The Center for Women’s Leadership at Babson College.
TNS released results of “The Green Life,” a global study assessing how consumers around the globe are responding to the challenge to “go green.” The study takes an in-depth look at global consumers and how environmental issues have impacted their lifestyles, attitudes and purchase behaviors.
The Intelligence Group, publisher of the popular Cassandra Report, the industry’s foremost comprehensive lifestyle study of 14-34-year-old mainstream consumers and trendsetters, has published its third annual Latino Intelligence Report. The lifestyle study focuses on the Hispanic youth market and provides a critical forecasting tool for marketers looking to understand the 14-34-year-old Latino consumer.
Rapidly increasing amounts of debt, high job losses, skyrocketing gas and food prices, and a tidal wave of foreclosures are driving many American families to the edge of financial ruin. Although all U.S. households are hurt in the economic slowdown, Hispanic and African-American households are more vulnerable; they are likely to suffer first and to suffer more.
The nation’s Hispanic population increased 1.4 million to reach 45.5 million on July 1, 2007, or 15.1 percent of the estimated total U.S. population of 301.6 million.
Despite controversy surrounding hip-hop music, it has become part of mainstream American culture. This newly updated report from Packaged Facts, The Young Urban Consumer Market in the U.S., finds that Young Urban Consumers form a highly influential consumer segment that plays a major part in setting trends and determining fashion.
