Research

With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer’s dream.

Anticipating Nielsen’s cry of, “The MRC knows everything,” I refuse to concede that point. As someone who is forbidden from joining, participating in or observing the MRC, I have no idea if the MRC knows how Nielsen behaves. I have recently spoken with members of the audit committee who say they have been waiting years for answers to basic questions.

Meredith Corporation and NBC Universal announced key findings of a nationwide survey conducted among more than 3,000 women that covered a wide range of important topics to women, including marriage and family, health and fitness, safety, and financial matters.

In 2004, recognizing the growing importance of the Hispanic market, CMG Partners released an in-depth analysis of the Hispanic market for financial services. We concluded that though Hispanics are one of the strongest growth engines for the financial services industry, the Hispanic market might not be a relevant market opportunity to all firms in the short term.

Denmark is the most networked economy in the world, followed by Sweden and Switzerland, according to The Global Information Technology Report 2007-2008, released by the World Economic Forum. Among the top ten, the Republic of Korea (9) and, to a lesser extent, the United States (4) post the most notable improvements (moving up 10 and 3 positions, respectively).

In 2008, US ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation.

Residents of Puerto Rico had a higher homeownership rate, had more people per household and were less likely to move than U.S. stateside residents, according to an analysis of U.S. Census Bureau data from the 2006 Puerto Rico Community Survey.

Dallas-Fort Worth had the largest numeric gain of any metro area between 2006 and 2007, increasing by 162,250, according to July 1, 2007, estimates of metro area population size and growth released today by the U.S. Census Bureau. Atlanta (151,063), Phoenix (132,513) and Houston (120,544) rounded out the metro areas with a gain of at least 100,000.

OTX released new results from its Teen Topix study. The study is done in conjunction with trend experts, the Intelligence Group and taps into the complex lives of the 13-17 year old set. 750 teens across the country were surveyed on the topic of self image.

A Review of Marilyn Halter’s Book “Shopping for Identity”.

A Critical Review of “Shopping for Identity: The Marketing of Ethnicity” by Marilyn Halter.