The US Internet population remains firmly skewed toward females.
In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer’s latest estimates. In 2012 females will outnumber males online by more than 8 million.
Internet is the top source of news for nearly half of Americans; Survey finds two-thirds dissatisfied with the quality of journalism.
The most influential Hispanic consumers use the Internet to share their views about products and brands as well as to connect with friends and family, according to a study released by Burson-Marsteller. The study focused on the way these Hispanic opinion leaders, dubbed the Hispanic-fluentials, communicate online and offline. The survey is part of Burson-Marsteller’s e-fluentials series of studies examining the habits of the most influential online consumers.
The driving force behind Mother’s Day was Anna Jarvis, who organized observances in Grafton, W.Va., and Philadelphia on May 10, 1908. As the annual celebration became popular around the country, Jarvis asked members of Congress to set aside a day to honor mothers. She finally succeeded in 1914, when Congress designated the second Sunday in May as Mother’s Day.
This report brings new surprises indicating that emerging minorities are more likely than non-Hispanic Whites to innovate once they are online. The implications are vast because these emerging minorities are likely to be more reachable via new technologies than the “old mainstream. ”
Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years, according to a new report from The Media Audit.
In a new study, New American Dimensions, LLC reveals what drives Hispanic identity, purchasing decisions, lifestyle choices, and the type of marketing Hispanics respond to.
Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers. The battle lasted four hours and ended in a victory for the Mexican army under Gen. Ignacio Zaragoza. Along with Mexican Independence Day on Sept. 16, Cinco de Mayo has become a time to celebrate Mexican heritage and culture.
In a new study, New American Dimensions, LLC reveals what drives Hispanic identity, purchasing decisions, lifestyle choices, and the type of marketing Hispanics respond to.
Arbitron has applied to the Media Rating Council (MRC) for accreditation of its Portable People Meter (PPM) Services in Philadelphia and New York. These markets are the first to use Arbitron’s Radio First methodology.
Three Texas cities had the fastest-growing labor force in the nation from 2000 to 2005, according to a new book released by the U.S. Census Bureau.
The Hispanic market is experiencing its most important socio-demographic and cultural shift since its emergence as a powerful and distinct U.S. market segment. A new book by M. Isabel Valdés, “Hispanic Customers for Life: A Fresh Look at Acculturation,” explores the present “Hispanic generational crossover,” providing insights, data and tools to manage the generational and acculturation differences among U.S. Hispanics, immigrants and their U.S. born offspring.
The Nielsen Company announced the formation of a national Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance the Company’s efforts to recruit, measure and accurately report on Hispanic television households in the U.S.
Arbitron Inc. and The Nielsen Company announced today that the two companies have terminated the development of “Project Apollo,” the proposed single-source, national research service. The two companies had been working on the pilot project since early in 2005.
Advertisers who are trying to increase their ROI would be well advised to pay more attention to what their customers say influence their purchases and, in particular, the new media options which are growing the fastest, according to BIGresearch’s Simultaneous Media Survey .
If you have an Internet connection, chances are you are spending much more time surfing the Web than watching TV. A new IDC study of consumer online behavior found that the Internet is the medium on which online users spend the most time (32.7 hours/week).
Hispanic immigration has greatly affected the culture of the United States. Immigrants find the need to adjust to a new culture, while the United States absorbs new cultural patterns and becomes diversified. The new immigrants also affect their countries of origin through exchanges of information, culture, and money. Immigrants are affected by great emotional and physical confusion, which is reflected upon the process that occurs as individuals from one culture try to become adjusted to living in a second culture.
