Undocumented immigrants at the center of a political firestorm in America are now joining the public debate on immigration. The vast majority say they are willing to comply with most requirements of legislation that would allow them to qualify for “Z” visas and regularize their status, even if it includes stiff fines and background checks.
Research
Hispanic are Tech-Savvy consumers.
Vertis Communications announced the results of its proprietary Customer Focus OPINIONES study, which revealed that Hispanic adults in the United States are just as likely, and in some cases more likely, to use technology as are non-Hispanic adults. Findings show that 33 percent of Hispanics plan to use text messaging in the next 12 months, compared to 26 percent of non-Hispanic adults.
Consumers’ State of Mind: overcast with breaks of sun later in the year.
When it comes to today’s consumer, it’s difficult to figure out which way is up. It gets even more perplexing when the voices of consumer experts, Wall Street analysts and media talking heads chime in. Some say incomes are up, job growth steady, and that people have more net worth to invest than ever. Consumers should feel fine and be at the malls and restaurants spending up a storm.
Most of Us still drive to Work – Alone.
Despite rising fuel costs, commuters continued to drive their cars in 2005, according to a new U.S. Census Bureau analysis of data from the American Community Survey. The survey, gathered over the course of the year, found that driving to work was the favored means of commute of nearly nine out of 10 workers (87.7 percent), with most people (77 percent) driving alone.
Finding Insights … keys to consumer satisfaction.
Either way, success or failure for new products is tied directly to Insight. An effective new product effort always begins and ends with the consumer.
Children are becoming exposed to and adopting electronic devices at earlier ages.
The average age at which children begin using consumer electronic (CE) devices has declined from 8.1 years in 2005 to 6.7 years in 2007, according to The NPD Group’s recently released report, Kids and Consumer Electronics Trends III. The report, which provides insight into the penetration of consumer electronics in kids’ lives today and how this has changed since the earlier 2005 and 2006 studies, measures device usage dynamics and trends.
How Arbitron Diarykeepers record Internet Radio Listening to AM/FM Radio Stations.
Arbitron Inc. released a 30-market analysis of diarykeeper entries for Internet-based listening to AM/FM radio stations.
The Setup & Conduct of Hispanic Focus Groups.
HispanicAd.com is pleased to offer our readers The Setup & Conduct of Hispanic Focus Groups. This 19-page booklet – prepared by Roslow Research Group (RRG), a long-time leader in the Hispanic research field – describes the key guidelines you need to watch for when designing and conducting Hispanic qualitative research.
Are Banks ready to Cash In Online?
The virtual world of finance is starting to add up to some real money. Financial institutions large and small are rushing to open virtual branches, offering higher savings yields and lower interest rates to entice consumers to switch or stay.
Indicators of recent migration flows from Mexico.
The Mexican-born population in the U.S. has continued to increase but the rate of growth appears to have slowed beginning in mid-2006. This preliminary assessment is based on data that indirectly reflect the pace of migration over time.
1/4 of TV sets in the US only get Broadcast TV.
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 23% of all TV sets in consumers’ homes do not receive cable or Direct Broadcast Satellite (DBS) programming. This represents over 70 million TV sets in US households that only receive over-the-air broadcast television.
Podcast User Demographics.
The broad picture of a niche medium.
It would be a mistake to think that the average podcast user is a 23-year-old male with a college education and a really big comic book collection. Podcast users are not a homogeneous group, and downloads range from music to religious broadcasts to museum tours.
That said, overall podcasting user demographics give a broad perspective on the medium.
Grilling preferences among Hispanics.
Use a charcoal or gas grill? Prefer a full-size or portable grill? Serve chicken or hamburger? Who is more confident mastering the grill? The answers to these and other questions surprisingly varied between Hispanics and Americans overall, according to this year’s Weber Hispanic GrillWatch Survey, the country’s most comprehensive study on Hispanics’ grilling habits associated with ownership, usage, foods, and entertaining.
