Quality of life, close contact with our family, our job, and even our friends… All has a lot to do with the place we live. It’s true: our geography determines many of our choices. That’s why, the place our home is located is so important.
Casa y Hogar has researched which are the best cities for Latino families today, cities were you can find what matters; from a good job, to being close to your family and friends, without forgetting about our culture, and, why not? a pleasant weather.
“Father Knows Best” make way for the rest: America’s 89.6 million singles head over half of America’s households – 50.3%, according to the 2006 U.S. Census. Young in age and outlook, singles share a love of media and socializing that can reward marketers who realistically depict the unmarried lifestyle. Activities from shopping to blogging are influenced by singles’ parental status, age, and other factors, according to Singles in the U.S.: the New Nuclear Family, the most recent report from market research publisher Packaged Facts.
The Nielsen Company announced that it will launch a national Homescan Hispanic Consumer Panel, with a research sample of 11,000 households. Nielsen also said it will expand its existing Homescan Hispanic Panel in Los Angeles from 1,500 to 2,500 households to provide Fast-Moving Consumer Goods (FMCG) manufacturers and retailers with more detailed views of the needs, preferences and shopping habits of Hispanic consumers.
The nation’s minority population reached 100.7 million, according to the national and state estimates by race, Hispanic origin, sex and age released today by the U.S. Census Bureau. A year ago, the minority population totaled 98.3 million.
Scarborough Research released an analysis which finds that people who spend the most time on the road are more tech savvy than the average consumer.
A new study publishedin the Archives of Pediatrics and Adolescent Medicine concludes that the more cigarette marketing teens are exposed to in retail stores, the more likely they are to smoke, and that restricting these retail marketing practices would reduce youth smoking.
BBDO Worldwide, an Omnicom Group company, released findings from a global study designed to better understand rituals and the role they play in people’s lives. The study, entitled “BBDO – The Ritual Masters,” is the most extensive research project ever undertaken by BBDO.
“They don’t want to learn English” is a favored refrain among today’s anti-immigrant forces seeking to curb new immigration into this country. In an increasingly intense national debate focused on undocumented workers and the porous U.S.-Mexico border, the heated rhetoric emanating from anti-immigrant activists has largely assumed a distinctly Hispanic orientation.
Discovery Networks U.S. Hispanic Group announced the launch of “Moving Forward: Thought Leaders Share Their Views on Issues Facing U.S. Hispanics,” a study available to the public that provides a rich, and timely exploration of the key issues facing Hispanics in the United States by experts and opinion leaders from across the country.
A client and I attended the 2nd annual immigration rally in Chicago- we were mainly attracted to it by the fact that there would be 150,000 Hispanics participating, and we believed marching along would be helpful in making some sense of the myriad of quantitative data we had recently garnered on Hispanics. The experience was incredibly educational in that it allowed us to confirm things we knew about the market (albeit it wasn’t exactly a representative picture of the marketplace due to the nature of the rally and given that most of the participants were Hispanic Dominant) and led to the generation of some hypotheses regarding the changing dynamic in the marketplace.
With immigration reform still a hot-button issue, LatinoEyes commissioned a study on the heavily debated issue to uncover the opinions of Latinos and non-Latinos alike and the factors shaping their strongly held convictions and perspectives. Designed to provide a unique cross-cultural and cross-generational view, the study also taps into teens (Latino and non-Latino) and underscores the differences – and similarities – between the three divergent segments.
On Tuesday May 1, 2007 ADnotas.com, the leading business only online advertising, marketing & sales news source in Puerto Rico, held the 2007 Puerto Rico C-Level conference. The event was attended by the top advertising, marketing and media professionals on the island at the Ritz Carlton Hotel in Isla Verde, PR.
At the event, Heidi Calero – CEO of H. Calero Consulting Group, Inc. presented the ‘Death of Distance’ construct, Michael Pranikoff of PRNewswire presented the Internet 2.0 & its influence on the business environment and Paco Priegues of MediaNet presented the finding of our study.
Total advertising spending for Spanish-Language media reached $5.59 billion in 2006, increasing 14.4% over 2005, according to Nielsen Monitor-Plus, the global advertising information service of The Nielsen Company. Every medium reported increased growth with the greatest dollar increase seen from Network TV ($364 million). Spot Radio had the largest increase in terms of percent change (31%), followed by Cable Television rising 20% over the year before.
Hispanics are transforming the nation’s religious landscape, especially the Catholic Church, not only because of their growing numbers but also because they are practicing a distinctive form of Christianity.
Religious expressions associated with the pentecostal and charismatic movements are a key attribute of worship for Hispanics in all the major religious traditions — far more so than among non-Latinos. Moreover, the growth of the Hispanic population is leading to the emergence of Latino-oriented churches across the country.
Is your toddler multitasking?
Multitasking begins as early as age 2, according to the NPD Group’s “Kids’ Leisure Time II” report.
Kids between the ages of 2 and 12 years old spend more than a quarter of their leisure time doing two or more activities at the same time. Favorite pastimes among the sample group included reading, using the computer, spending time with friends, listening to music and watching TV.
