Research

The other evening I was eating dinner with my fiancé. It was Friday night, and we were enjoying our time together without cell phones ringing, without deadlines creeping toward us, without the thought of book reports soon due, homework, or any other of our daily distractions. We were just laughing and enjoying one another’s company.

The ANA Television Advertising Committee released a position paper supporting the industry’s growing movement towards television commercial ratings.

Today’s marketing executives are pressured to justify and evaluate their media investments in meaningful and precise ways and this development helps achieve that by providing marketers with a deeper understanding of program and commercial viewership.

Adults with advanced degrees earn four times more than those with less than a high school diploma, according to tabulations released today by the U.S. Census Bureau.

New technology can often be disruptive. But the pace of change in information technology over the past few years, and the speed with which technology has been adopted by Generation Y, poses particular challenges for business in general, and especially for media companies.

More than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%). Several socio-economic characteristics that are often intertwined, including low levels of education and limited English ability, largely explain the gap in internet use between Hispanics and non-Hispanics.

The number of video game consoles in U.S. television households has expanded by 18.5% since the fourth quarter of 2004, according to a new report released by Nielsen Wireless and Interactive Services, a service of The Nielsen Company.

To frequent moviegoers (people who attended more than five movies in the past three months) commercials before movies are more acceptable than commercials on television. Over half (53 percent) of frequent moviegoers find advertising before the movie to be acceptable versus 46 percent who find television advertising to be acceptable.

As we speak of differences between Hispanics and the numerous ways to segment the market, we cannot forget an attribute that plays a major role in distinguishing different groups of this important segment. This component is the individual’s integration to the “American way of life” and it is comprised of many aspects. The individual’s integration depends on many things, such as the length of time in the United States, their desire to learn about the new culture or even their ability to interact within the non-Hispanic culture in the US.

Q: What is the ROI of advertising?

A: Stop advertising and find out.

Marketers know that they have to advertise, but many are dissatisfied with advertising’s return on investment (ROI) — even though most of them do not measure it anyway, according to a new study by Forrester Research.

Some 34% of internet users have logged onto the internet using a wireless connection either around the house, at their workplace, or some place else. In other words, one-third of internet users, either with a laptop computer, a handheld personal digital assistant (PDA), or cell phone, have surfed the internet or checked email using means such as WiFi broadband or cell phone networks.

No one captures the lives of young marketing professionals more than our very own marketing guru Nina. Educated, fashion forward, born in Latin America and raised in the United States, Nina brings an accomplished history of brandbuilding and marketing experience from a variety of different industries and major companies.

U.S. teens now live in a world in which the Internet, cell phones, text messaging and other technology dominate their communication and are an integral part of life as they understand it. Despite the hype about very public breakups using modern technology, young people still seem to grasp the rules for these communication tools and know when it is appropriate to use these items to gather information and when to avoid them altogether.

These three reports present a portrait of racial and ethnic population groups in the United States based on data from the 2004 American Community Survey. Each report provides information on a number of characteristics (e.g., education, household type, income, commuting, etc.).