Research

This new report by the Center for an Urban Future documents that immigrant entrepreneurs have emerged as a key engine of economic growth for cities from New York to Los Angeles–and, with the right support, could provide an even bigger boost to these cities in the years ahead.

are investing substantially in taking the next major step in their bid to win the US electronic radio ratings contract. The Media Audit/Ipsos made a commitment to conduct a full market study of its media measurement system using the Smart Cell Phone. The study is to be conducted in Houston.

This statistical profile of the foreign born population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2005 American Community Survey public use microdata file, which was released August 29, 2006. The topics covered by the ACS are virtually the same as those in the long form of the decennial census.

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2005 American Community Survey public use microdata file, which was released August 29, 2006. The topics covered are virtually the same as those in the long form of the decennial census. Fully implemented nationwide for the first time in 2005, the ACS became the largest household survey in the United States, with a sample of about 3 million addresses.

Immigration played a key role in unprecedented declines in interracial and inter-ethnic marriage in the United States during the 1990s, according to a new sociological study.

The total number of TV households in the United States is expected grow 47%—from 111.4 million to 163.7 million—by the year 2050, according to estimates released today by Nielsen Media Research, a business unit of The Nielsen Company, in its annual report Projected Estimates of TV Households and Persons 2008 to 2050.

In a cultural melting pot such as America, it is rare to find individuals who identify with one exclusive ethnic group. It is even more uncommon to come across a person who is influenced by one single source when making person decisions. Lelayni Velez and Jose Martinez are examples of consumers with multiple reference groups.

A unique new research study that analyzes the portrayals, persuasion strategies, character roles, values portrayed, and execution of over 350 television ads designed for the US Hispanic market has been released by the Center for Hispanic Marketing Communication at Florida State University.

Arbitron Inc. and The Nielsen Company announced that they have signed an agreement that will govern completion of development and testing of the ‘Project Apollo’ marketing research service and the expansion of the pilot panel to a full national service if the test results meet expectations and generate marketplace support. The parties have formed a jointly-owned limited liability company to continue pursuit of the project.

Get up. Radio is playing. Turn on the television. Log online. Check e-mail. Answer the phone. Text a friend. Join an IM conversation. Overload? Nope. It’s the start of a ‘normal’ day in the year 2007.

A new generation has come of age, shaped by an unprecedented revolution in technology and dramatic events both at home and abroad. They are Generation Next, the cohort of young adults who have grown up with personal computers, cell phones and the internet and are now taking their place in a world where the only constant is rapid change.

Kids are becoming increasingly tech-savvy, playing video games and using and downloading content to cell phones, computers and portable digital music players (PDMP) as young as age 2, according to The NPD Group’s new study, Kids & Digital Content, which provides insight into kids’ ages 2 through 14 usage and interaction with consumer electronic (CE) devices and the dynamics behind acquiring digital content for these devices.