Research

Due to sheer size and projected growth, three consumer groups are emerging as critical segments for consumer packaged goods (CPG) manufacturers and retailers: families with young children, Hispanics and lower-income consumers. The latest Times & Trends report, “Emerging Consumer Segments: Capturing Potential in High-Growth and Under-Served Markets” from Information Resources, Inc.

Two out of every three Latinos now believe that U.S. troops should be brought home from Iraq as soon as possible and only one in four think the U.S. made the right decision in using military force, according to a new survey by the Pew Hispanic Center.

In KPMG’s annual auto survey, many say a vast restructuring is underway. Perhaps the major reason for all this activity is big changes in what the largest and most prosperous buyer segment, baby boomers, want and value.

The Thomas Rivera Policy Institute (TRPI) explores issues of wealth building and economic empowerment in Latino communities, the Institute is pleased to announce the release of a new study titled Credit Card Borrowing Among U.S. Hispanics: Immigrants’ Experience with Credit Counseling Services and Industry Best Practices.

A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users. In the past five years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of internet users. More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project.

CBS Research revealed surprising new data showing that as the public at large becomes more connected to digital media, the more engaged they become in primetime television programming.

Social networking sites such as MySpace and Facebook, which have dramatically altered the online landscape, are having a growing impact on the mobile world, too.

National Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women’s Day was first observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week during the second week of March. In 1987, Congress expanded the week to a month.

THE U.S. Census Bureau has just released its new statistical abstract. I have just one question: Who the hell are these people? Nobody I know.

Among U.S. adults who say they are familiar with them, the American Red Cross, AARP, The Nature Conservancy and the U.S. Chamber of Commerce are the most trusted among 14 large organizations measured, according to a new Harris Poll. Conversely, the National Rifle Association, the AFL-CIO and the American Civil Liberties Union (ACLU) are the least trusted. These organizations have a great deal of influence affecting many public policy discussions in and around the Nation’s Capitol.

Lousiana’s population totaled 4.3 million on July 1, 2006, down nearly 220,000 from one year earlier, according to estimates released by the U.S. Census Bureau.

For marketers trying to increase marketing ROI this holiday season, aligning their ad expenditures with what consumers say most influence them to shop a particular store is a great place to start.

The vast majority of undocumented migrants from Mexico were gainfully employed before they left for the United States, according to a Pew Hispanic Center report released today. The report suggests that failure to find work at home does not seem to be the primary reason that the estimated 6.3 million undocumented migrants from Mexico have come to the U.S.

Several Nielsen media tracking businesses released a year-end look at the most popular media trends among Americans during 2006. This is the first time the Nielsen companies have released a compilation of “Top 10’s” for the Nielsen brands. Going forward this information will be released publicly on a regular basis.

The TV and MTV generations (and that includes almost all of us now) are not satisfied with one channel any longer — we have become multi-channel media omnivores.

The U.S. Census Bureau projected the Jan. 1, 2007, population will be 300,888,812 up 2,863,990 or 1 percent from New Year’s Day 2006.