More than half of American consumers (62 percent) do not compare prices at two or more brick and mortar stores before making most purchase decisions, according to survey results commissioned by the Grizzard Performance Group, part of one of the top 10 direct marketing firms in the U.S.
Research
Seventy things to watch in 2007.
JWT announced today 70 “in” products, services and trends that will help to define 2007.
Census: The Statistical Abstract.
Adults and teens will spend nearly five months (3,518 hours) next year watching television, surfing the Internet, reading daily newspapers and listening to personal music devices. That’s only one of thousands of nuggets of information on Americana and the world in the U.S. Census Bureau’s Statistical Abstract of the United States: 2007.
More media – more of the time.
A new analysis from the Kaiser Family Foundation finds that kids and teens are least likely to ‘multitask’ when they are watching TV or playing videogames. The activity that is most multitasked? E-mail.
Dynamics of Economic Well-Being: Participation in Government Programs, 2001 Through 2003.
This report focuses on the characteristics and participation of people who received benefits from any of the following means-tested assistance programs: Temporary Assistance for Needy Families (TANF), General Assistance (GA), food stamps, Supplemental Security Income, Medicaid and housing assistance.
A conversation on Latino Credit Card Use.
Increased reliance on credit cards as a way to build a credit history exposes Latino consumers to financial predators and accumulation of debt, according to the National Council of La Raza (NCLR), which released a transcript of a roundtable session from the 2006 NCLR Annual Conference, A Conversation on Latino Credit Card Use. The discussion shed light on the growing number of Latino consumers who rely on credit cards as a way to supplement their income and to build credit.
Awareness of Mobile Music options strong among Americans.
Amid continued growth in portable MP3 player ownership and steady sales of PC-based individual song downloads, recently launched mobile music services offered by many of the major wireless carriers have given American music consumers yet another acquisition option to consider. Recent research released by global market research organization Ipsos in the quarterly digital music tracking program TEMPO reveal that while the mobile music category is still in its infancy, Americans are experimenting with this method of music acquisition in increasing numbers.
TNS: Total Ad Spending +4% and Hispanic +19.1% in first 9 months of 2006.
Total advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the prior year period, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Total ad spending during the third quarter of 2006 was up by 3.8 percent versus 2005.
