Research

Drawing a composite Hispanic consumer based on how money is spent in the marketplace suggests that advertisers see a chatty person who hopes to improve his English, and doesn’t mind tipping a few back while enjoying a Big Mac.

National- and state-level data from Census 2000 on who speaks English and does not, broken down by type of household, age of householder, education attainment and income.

Broadband in the business world in developed countries has become a common utility. But broadband availability is still very poor in developing countries, says the Information Economy Report 2006.

Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. However, few internet users are downloading podcasts with great frequency; just 1% report downloading a podcast on a typical day.

comScore Networks released a study which provides insight into the demographic characteristics, interests and media usage habits of online consumers who own digital music players (DMPs), including devices such as MP3 players, iPods (and starting Microsoft’s new Zune music player). Based on findings from comScore’s new Plan Metrix media planning tool, the study revealed that these tech-savvy consumers, who typically have an above average income, represent an attractive target for consumer electronics advertisers.

It’s the season for shoppers going wild — and according to a recent consumer survey by eToys.com, most shoppers say they will lose control of their wallets. According to eToys.com, 45 percent of those polled set a budget, and then spend beyond it. Thirty-five percent said they don’t set a holiday spending limit, while only 19 percent set a budget and stick to it. A mere 2 percent spend less than they budget. For those who think the holiday season seems to start earlier, the research indicates that many consumers get a head start on their shopping.

GfK Omnibus Services, a division of GfK Custom Research North America, announced results from its 2006 Hispanic OmniTel Retail Study revealing where Hispanic Americans are shopping and why.

The holiday season is a time for gathering and celebrating with friends and family, gift-giving and general cheer and rejoicing. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its data collection.

Hispanic teens and adults in the United States report that they are listening to the popular iPod and other MP3 players for longer periods and at higher volumes than all teens and all adults according to polling commissioned by the American Speech-Language-Hearing-Association (ASHA) and conducted by Zogby International.

The U.S. Census Bureau’s American Community Survey (ACS) provides the latest detailed look at the nation’s rapidly changing and diverse population with the release of new population profiles by race, Hispanic origin, ancestry and age. The 2005 ACS data provide key socioeconomic and housing characteristics for about 200 selected population groups at the national and state levels.

On Wednesday, November 15, 2006 at 1:00pm EST, Dr. Felipe Korzenny, Director of the Center for Hispanic Marketing Communication at Florida State University and renowned Hispanic marketer and educator, will present in a webinar the findings from his latest research study, “The Multicultural Marketing Equation”, and discuss the implications for Hispanic online marketing.

Life events such as having a baby, getting married or divorced and retiring can have an impact on consumers’ purchasing behavior according to BIGresearch’s latest Simultaneous Media Survey (SIMM VIII) of over 15,000 consumers 18 years or older. Understanding the behavior shift, plus the media that these consumers say influence their purchases, can be a key element for increased marketing ROI.

Of all U.S. adults, 72.4% own a cell phone and more than 80% of those devices have camera, text messaging and game features, according to data from Mediamark Research Inc. (MRI).

Predictably, usage of text messaging and games decreases as the age of the cell phone owner increases. However, usage of cell phone camera–a feature that typically does not include additional costs to use–is far more widespread across all ages.

In response to the profession’s need for guidance on improving quality, the Interactive Marketing Research Organization (IMRO) announced the release of IMRO Professional Standards for Database Best Practices.