Research

2006 State and Metropolitan Area Data Book features more than 1,500 data items for the United States and individual states, counties and metropolitan areas from a variety of sources. Topics include age, agriculture, births, business establishments, communications, construction, cost of living, crime, deaths, education, elections, employment, energy, finance, government, health and households.

Marketers need insights into consumer thinking and behaviors. They embrace research methodologies that promise better insights, delivered faster, at lower cost. Online research is the latest methodology being applied to the never-ending quest for more, better and cheaper insight. But as the industry embraces online research as the answer to many a marketer’s prayers, it’s important to understand a few key facts critical to making the right research decision.

Nielsen//NetRatings announced that over a three-year period, the top sites among teens 12-17 have shifted from those offering a selection of instant messaging buddy icons to those providing assistance with social networking profiles and page layouts.

The U.S. population will reach 300 million some time this month. This fact sheet presents an analysis, by race/ethnicity and nativity, of the 100 million people who were added to the population since 1966-67. In addition, the fact sheet breaks down the U.S. population, again by race/ethnicity and nativity, when it was 200 million and at the 300 million mark.

On Tuesday Oct. 17, the US reached a milestone: Its population grew to 300 million.

Today, the US population has a median age of 36.2 and a life expectancy of 77.8, according to the US Census Bureau. Well over half (59%) of women are in the workforce and 85.2% of people ages 25 and older have at least a high school diploma.

To commemorate this milestone, eMarketer reviews its estimates of the current demographic makeup of the US Internet population.

English, Spanish, or both? It depends. Hispanic consumers come in different colors, shapes, and sizes. They also come with varying levels of language. Some speak only Spanish, some speak only English, and yet some eat and breathe ‘Spanglish.’ When marketing to Hispanic consumers, it is extremely important for marketers to understand where they stand on the language spectrum, as well as how they would like to be marketed to.

Scarborough Research and Arbitron have announced a new audience metric that provides more precise measurements of the American mall shopper.

The U.S. Census Bureau today reported that the nation’s population will reach the historic milestone of 300 million on Oct. 17 at about 7:46 a.m. (EDT). This comes almost 39 years after the 200 million mark was reached on Nov. 20, 1967.

Innovative luxury goods and services firms are finally beginning to realize that African-Americans, Hispanic-Americans, and Asian-Americans are emerging in large numbers to form potent and profitable demographic segments of the wealthy consumer population.

They may be small in stature, but they have a huge influence.

No marketer should make the mistake of thinking that there is no difference between tweens and teens. The transition from childhood to adolescence is a big turning point — socially, mentally, physically and emotionally. Just ask any parent with children between the ages of 8 and 14.

This fact sheet presents estimates for the number of Hispanics who will be U.S. citizens and at least 18 years old and thus eligible to vote as of November 2006. Estimates are computed for the nation, by state and by congressional district. Also included are estimates of the number of eligible voters based on three scenarios that weigh changes in the population and potential levels of political participation.