Research

Data for businesses engaged in sectors other than manufacturing and construction, such as retail trade where sales topped $20 billion in Puerto Rico in 2002.

An analysis of BIGresearch’s Simultaneous Media Survey (SIMM VII) by Martin Block and Don Schultz of the Medill School at Northwestern University has lead to the discovery of 8 unique media consumption clusters. The clusters will enable advertisers to better allocate dollars in the planning process for increased returns in the marketing campaigns.

Stakeholder models in Multicultural Research available here.

Brand Loyalty and Hispanics available here.

Media and Language available here.

Hispanic Category Exploration available here.

Hispanics and Financial Services available here.

Effective Market Segmentation of the Hispanic Market available here.

2050 is Now! The Multicultural Landscape available here.

Synovate Diversity presented the 12th edition of the U.S. Diversity Markets Report (formerly titled “U.S. Hispanic Market Report”). Seminars in Miami, New York, Chicago and Los Angeles. We have the presentations for you to download. To view Synovate presentations at the seminars check other stories.

Walking down the street a young 17-year-old wears a medallion of La Virgencita de Guadalupe, the patron of Mexico. Two blocks down in the same neighborhood, a stereo fills a house with Latin beats in the celebration of the neighbor’s daughter’s 15th birthday. On Nov. 2, families get together to visit the graves of their relatives with flowers to remember and honor them. Quinceañeras, big weddings, Semana Santa and Dia de los Difuntos are just a few examples of how much value life, religion, happiness and death has on Hispanics.

In the marketing world, language and the use of words are important in targeting the different types of audiences. However, in the Hispanic marketing world, understanding the significance behind the language of choice when trying to appeal to the diversified Hispanic societies in the U.S is of crucial importance.

The impact of the 43.5 million Hispanics in the United States has become more than evident in today’s marketing and business world. Their purchasing power has become so important in U.S market that they’ve been considered a separate target audience. The interest of companies to target these definite groups must be backed up with prevalent research and data. However, one of the most important aspects is to understand how Hispanics view themselves in regards to the other parts of the American population. One of the recurrent themes seems to be the label they are given: are they Hispanic or Latino?

Dinero vs. Money

“I don’t have everything I love, but I love everything I have”. It might sound like a romantic quote, but when my Venezuelan friend used this phrase, she was trying to explain to me what money represents to her. During our conversation, she tried to explain that money is not everything for her: “Yes, money is good, but is not the most important thing in life.

Arbitron Inc. announced that it will begin the rollout of the Portable People Meter (PPM SM) system as its radio ratings service in the top 50 markets.

Arbitron Inc. presented a comprehensive set of initiatives to bolster response rates and improve sample proportionality for young men in the company’s diary-based markets.