Research

Nielsen Monitor-Plus announced an increase in spot radio coverage. Now measuring almost 60% of all radio advertising spending, Monitor-Plus continues to be the only national multi-media provider of brand-level detail for spot radio in the U.S.

The analysis provides in-depth information about the demographics, spending patterns, and purchasing plans of Unbanked consumers. It also provides details on Unbanked local markets and Unbanked Hispanic consumers.

Subjectivity is at the center of marketing and cultural subjectivity is at the core of cross-cultural marketing (Korzenny & Korzenny 2005). The importance of understanding subjective aspects of a culture can not be overstated when considering marketing strategies that are aimed at Hispanics.

A common strategy used in commercials to promote healthy behavior is fear. For example, anti-smoking campaigns have used vivid images depicting damage to the lungs caused by smoking. Now, a new study from the University of Missouri-Columbia finds that adolescents react more intensely and emotionally to these commercials than young adults. The researchers believe these findings may lead to recommendations for the design of more effective messages promoting healthy behavior.

Harris Interactive and Kelley Blue Book Marketing Research, providing significant insight into the diverse vehicle shopping preferences among three different ethnic groups: African, Asian and Hispanic Americans.

Last week’s New York City conference unveiling mun2’s Latino youth study once again confirmed what still confounds many General Market and Hispanic ad agencies: Latino youth do not want to be forced into choosing one culture over the other. As one of the conference panelists pointed out, Young Latino Americans (YLAs)-as the study calls them-are not pre-binary (“this or that”); they are sometimes Latino and sometimes American, depending on how they’re feeling at the time.

Analysis of the March 2005 Current Population Survey shows that there were 11.1 million unauthorized in the United States a year ago. Based on analysis of other data sources that offer indications of the pace of growth in the foreign-born population, the Center developed an estimate of 11.5 to 12 million for the unauthorized population as of March 2006.

Due to the fact that much of the discussion about Hispanic culture has referred back to or included family, I chose to study gender relationships and expectations for the purpose of this essay. As a result of the limited scope of this paper, I will discuss three main areas of this topic: first, the importance of family, next gender roles and how they differ for men and women, and finally machismo and marianismo and the ways they determine gender roles and expectations.

Two overarching ideas have permeated the readings for the subject of whether or not, and how, the Spanish language affects the way Hispanics think and behave and how this affects Hispanic marketing strategies. Those ideas are that first, the English and Spanish languages, as well as marketing principles and practices, are continuing to evolve as we have an increasing number of interactions between cultures and as new ideas and studies are conducted and as the acculturation process takes place in America.

Arbitron Inc. announced the termination of Nielsen Media Research’s option, as granted in a May 2000 agreement, to join Arbitron in a commercial deployment of the Portable People Meter (PPM SM) in the United States.

For companies trying to increase sales by understanding who buys what, analysis of target markets and buying trends is a top priority. The North American automotive industry is no different as it seeks to understand an important and growing market segment: Hispanic youth.

Scarborough Research released an analysis of “Unbanked” consumers – adults who do not make use of any bank or financial institution in their household. The analysis finds that almost one-quarter (22 percent) of the Unbanked used a credit card during the past three months.

The purpose of this project is to present an analysis of the economic impact of the Mexico-California relationship. The report analyzes the benefits and costs that the immigrant and native-born Latino populations of Mexican origin contribute to the California economy. In addition, thereport presents an analysis of the Mexico-California relationship related to commerce, investment andexpenditures, and tourism.

Conclusively showing that marketers need to view “urban” as a state of mind rather than a geographic place, a new report, The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle, delves into the world of the 24 million 15- to 29-year-olds who connect with hip-hop music, affiliate with hip-hop culture, and pack a robust purchasing power of $500 billion.

mun2 revealed the findings of the first major Latino youth-only national study. Top-line findings were presented at the Nokia Theatre in New York City at a research forum entitled me2: Understanding the Young Latino in America, a groundbreaking look at the values that drive the highly-coveted 14-34 year-old Latino demographic.

It has been seen throughout history that every human being needs a sense of belongingness in the society. Society as a whole is a complex set of different groups in which people associate themselves to use as a reference. Therefore, people tend to identify themselves with these groups according to why they think that they belong to it, or may identify with such groups without belonging to them.

Bridge Ratings recently completed its first six month analysis of in-car cell phone use and its potential impact on other in-car listening including that of radio. The study was commissioned by a wireless company in 2005 as part of a multi-year consumer study.