Research

While 33% of the viewers of the Academy Awards telecasts reported they go to the movies once a month or more, nearly 41% attend the movies less than once a month, according to an audience profile using Mediamark Research Inc. (MRI) data.

Arbitron Inc. released an overview of the two ethnic measurement and reporting enhancements implemented in the Winter 2006 Radio Survey: Personal Race/Ethnicity and Language Weighting.

” La solucion intensiva para un liso definido y perfectamente disciplinado. Su formula con pro-vitaminas hidrata cada hebra de cabello, ayudadndo a evitar que peirda agua, se reseque y aparezca el frizz.”

I speak Spanish and I speak it well, damnit. But why is it that my once a week intense moisture hair treatment has the description and directions in Spanish?

I don’t know who I am. People often ask; “where are you from?”. I say “I don’t even know. My mom is Colombian, my father was born in Spain, I was born in Miami but raised in Uruguay, my sister was born there and my grandparents are from Argentina and Portugal.” I look like I am from Alabama.

mun2 in conjunction with Look-Look, a consumer research, marketing and trend forecasting company specializing in youth culture, will host me2: Understanding the Young Latino in America, a groundbreaking look at the values that drive the highly-coveted 14-34 Latino demographic.

The role of reference groups in the decision making process is of great importance to marketers. If you understand how people make choices you can more affectively market towards them.

To fully understanding the role of culture within the Hispanic market, marketers have focused of the differences between groups of Hispanics. The Hispanic market is so dynamic and varied that it is impossible to pigeonhole every Latino into one effective category.

Gay and lesbian adults were more likely than heterosexual adults to say that more than last year, they would consider shopping for holiday gifts based on a store’s reputation as a good corporate citizen, according to a nationwide online survey of U.S. adults conducted prior to the holidays in December 2005.

Drinking hot beverages at work can help workers be more productive according to a new survey released by the National Automatic Merchandising Association (NAMA). The research indicates 79 percent of employed U.S. adults with access to office hot beverage service at work report that they are more productive and 63 percent view coffee as a good way for people to get some energy, according to NAMA VP of Membership Services and Coffee Service Dean Gilland.

Geoscape unveiled its 2006 geo-demographic database, which illustrates thousands of powerful facts from across the nation at micro and macro levels of geography.

Traditional mass media has been rendered nearly obsolete among first-time vehicle buyers, according to a study released by the Polk Center for Automotive Studies.

More than half of teens in a new survey by Teenage Research Unlimited (TRU) believe the nation is headed in the wrong direction—surprising news from a generational cohort often described as carefree and optimistic.