Nielsen media Research last week informed clients it would begin utilizing an electronic data collection system for conducting in-person interviews with prospective Hispanic households in its national and local samples beginning in April.
Research
Teen Study Sees the End to the Global Romance with USA Brands.
A generation ago, Coca-Cola taught the world to sing. Today, USA brands no longer dominate the list of top 10 global teen brands.
Three Critical Factors Determine How Hispanic-Americans Buy And Use Technology.
To understand the technology purchase decisions of the largest and one of the fastest-growing ethnic groups in the US, Forrester Research, Inc. reveals three essential factors that influence how the Hispanic-American market buys and uses technology.
Consumers are slowly but surely increasing adoption of unconventional & innovative offerings.
Today’s American consumer – confronted with a seemingly endless stream of evolving technologies and converging product offerings, such as Voice over Internet Protocol (VoIP) and video content available on cell phones – continues to move at a measured, but upward, pace toward adoption, according to recent findings from the 2005 Convergence Audit.
To Tell Or Not To Tell?
This report will stimulate discussion about the role of disclosure in organized word-of-mouth marketing initiatives and invite thoughtful commentary and criticism.
Cell Phone Usage Highest Among African-American & Hispanic Consumers.
Telephia reports that African-American and Hispanic mobile consumers were heavy cell phone users in Q3. The latest data from Telephia’s Customer Value Metrics report shows that the African-American demographic group used more than 1,200 voice minutes on average per month during the quarter. Hispanic cell phone users followed closely with 979 total voice minutes used on average per month in Q3.
AHAA Applauds Univision and Telemundo’s Move to Join NTI.
Equitable measurement of the US Hispanic market’s television viewing preferences has been the goal of the Hispanic marketing and media industry since Nielsen began measuring Spanish-language television in the 1980s. Univision and Telemundo took another important step forward to achieve this by joining the Nielsen Television Index ( NTI ).
‘Assimilation’ No Longer Defines the Immigrant Experience.
“Don’t hold your breath waiting for immigrants to assimilate,” says Dr. Ines Poza, founder of Poza Consulting Services, when talking with clients interested in targeting Latinos. “It would be like waiting for the Pony Express — it’s gone with the last century.”
Rural Hispanics At A Glance.
Rural Hispanics at a Glance provides the latest information from the 2000 Census and other Federal data sources about Hispanics living in nonmetro counties.
