Research

As the oldest of the nation’s 75 million baby boomers approach the age of 60, a Pew Research Center survey released finds many are looking ahead to their own retirement while balancing a full plate of family responsibilities – either raising minor children or providing financial and other forms of support to adult children or to aging parents.

Arbitron Inc. and VNU announced that Unilever United States – which spends approximately 600 million dollars for advertising on measured media – has signed a subscription agreement to the pilot panel of ‘Project Apollo,’ the single-source, national research service based on Arbitron’s Portable People Meter (PPMSM) system and ACNielsen’s HomeScan technology.

In 2006, the oldest of the baby boomers, the generation born between 1946 and 1964, will turn 60 years old. Among the Americans celebrating their 60th will be our two most recent presidents, George W. Bush and Bill Clinton. Other well-known celebrities reaching this milestone include Cher, Donald Trump, Sylvester Stallone and Dolly Parton.

Juan Faura, a multicultural advertising specialist and best-selling book author, has a new book coming out February 1st: Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities. This book aims to be an incredible resource for many, offering an insightful look at a population that by 2045 will make up one of every four Americans: Hispanics.

The Latino Coalition released the results of the 2005 National Latino Survey.

Hispanics and whites perform different types of work in the labor market. Moreover, the occupational divide between the two largest segments of the labor force appears to be widening. The occupations in which Hispanics are concentrated rank low in wages, educational requirements and other indicators of socioeconomic status.

The causes of alcohol use among youth, including older children, adolescents, and young adults, are a major public health concern. Drinking among youth can result in a panoply of negative consequences, including poor grades, risky sex, alcohol addiction, and car crashes. Drinkers younger than 21 years, who consume approximately 20% of all alcoholic drinks, imbibe more heavily than adults per drinking episode and are involved in twice as many fatal car crashes while drinking. The problem is getting worse, with youth initiating drinking at an earlier age on average than they did in the past.

The same consumer technology industry that is selling digital devices at a record rate is failing miserably at selling the additional products, services, and content that bring those devices to life.

The U.S. Census Bureau projected the Jan. 1, 2006, population will be 297,821,175 up 2,713,518 or 0.9 percent from New Year’s Day 2005.

This blog is a different take on an article I co-authored and published in 2003 in the California Management Review, called “Developing Productive Customer in Emerging Markets”. The theme here is one of identifying ad hoc cultural bridge practices that produce economic value and at the same time bridge a value that customers feel are in conflict.

A careful look at how companies are spending to target Hispanics through Spanish language media (SLM) reveals some pretty interesting things.

Teens will spend $159 billion this year according to The TRU Study, the nation’s premier teen marketing and lifestyle survey published by Teenage Research Unlimited (TRU).

Have you ever had the feeling you were being watched?

We all watch movies. We come to idolize the characters we watch; we admire their style or attitude, and want to relate to their struggles and success. Fortunately for marketers, Hispanics love movies more than any other ethnic group. Hispanics account for an estimated 20% of movie-ticket sales; some say that it’s as high as 50% for an opening weekend in Los Angeles. Although Hispanics have the population numbers and the movie attendance numbers in their favor, their presence on celluloid and selection of film content are not even considerably close.

This interagency report explores trends in the material well-being of the nation’s population from 1981 to 2002. The measures used are intended as indicators of a household’s standard of living, such as computers, microwave ovens and videocassette recorders.