Research

Light trucks and utility vehicles and gasoline, are typically the most valuable shipments detailed in this survey. It includes other data for manufactured products ranging from airplanes to zippers for the years 2003 and 2004.

Will manufacturers’ capital expenditures reverse a three-year slide? Is the manufacturing workforce diminishing? This survey detailing manufacturing activity includes employment and payroll, number of production workers and wages, cost of materials, value added by manufacturers, value of shipments, total capital expenditures and other measures of manufacturing.

This working paper uses decennial census data to present an analysis of changes in the demographic and socioeconomic state of children during the 1990s.

Ask Baby Boomers what their favorite things are and you might be surprised. In fact, Euro RSCG’s Prosumer research team found that the list is very similar to things sought by people younger — much younger — than the average Boomer.

Hispanics in America reveal that the more acculturated they become, the more they take on American eating habits, according to The NPD Group’s At the Table with Hispanic Families across America report. With acculturation comes an increased focus on quick and convenient meals and a movement away from foods traditionally preferred by Hispanics.

Hispanic Americans are “living large”, as in large screen TV, according to a recent GfK NOP Hispanic OmniTel Technology survey. When asked about which consumer electronics they currently own, Hispanic Americans were more likely than the population in general to claim ownership of big ticket items such as large screen (32 plus inch) TVs. In contrast, Hispanic Americans are less likely to own PCs and DCs (digital cameras) than the general population.

Culture is one of the most complex concepts for an individual to understand and grasp, even when it is dealing with one’s own culture. To further complicate this issue, there are deeper concerns that comprise the basis of each individual cultural group.

Today’s U.S Marketplace consists of approximately 43.5 million Hispanics, who by 2009 are estimated to reach $923 billion of annual buying power . This statistic alone illustrates the importance of the Hispanic market in both the U.S and global marketplaces.

Marketers often consider income as a factor in determining whom to target in a household with sales and marketing messages — individual income should no longer be a primary factor.

Young consumers are using more technology at a younger age to connect with more people than ever before, according to a survey of more than 5,000 US and Canadian online youth between the ages of 12 and 21 by Forrester Research Inc.

The vast majority of undocumented migrants from Mexico were gainfully employed before they left for the United States, according to a Pew Hispanic Center report released today. The report suggests that failure to find work at home does not seem to be the primary reason that the estimated 6.3 million undocumented migrants from Mexico have come to the U.S.

An update on the demographic and socioeconomic characteristics of the nation’s Hispanics, with national summary data from the Current Population Survey. Characteristics include, for example, sex, age, citizenship, nativity, educational attainment, occupation, and income and poverty status.

An important question marketers are asking is should I advertise in English or Spanish? There are many important considerations to keep in mind. Advertising in both may be too expensive, so choosing which language may make or break your marketing campaign.

Code switching is defined as a term in linguistics referring to alternation between two or more languages, dialects, or language registers in the course of discourse between people who have more than one language in common.

Nielsen Media Research announced that it is making available via an electronic file its entire database of ratings information from the National People Meter sample. This new weekly file provides clients direct access to all ratings information at the minute-by-minute level with commercial minutes identified.

Mediamark Research Inc. has released to its clients data from the company’s first-ever survey of American children ages 6-11, highlighting their magazine readership, multimedia and product usage, lifestyles and thoughts and feelings.