Research

On July 11, 2004, Rajinder Singh Khalsa, an Indian Sikh man, was accosted by a group of men as he stood in front of his brother’s restaurant wearing a turban. “Give me that dirty curtain,” one of the men said. “It’s not a curtain,” Khalsa said. “It’s a turban.” “Go back to your country,” another man shot back. Khalsa said: “But we are American, where should we go?”

This working paper examines people who reported more than one origin in response to the Census 2000 question on Hispanic origin. The demographic characteristics, as well as the geographic distribution, of this population is analyzed. Particular attention is paid to people who reported non-Hispanic and at least one Hispanic origin.

‘Americans now rate “Honesty” as their top personal value, surpassing “Protecting the Family,” according to GfK NOP’s 2005 Roper Reports Worldwide® Study. The study found that 79% of Americans say honesty is an extremely/very important value to them, a 10% increase since 2000.

GfK NOP announced results from its annual Roper Reports® Holiday Shopping Outlook, finding almost half (45%) of Americans expecting to spend less this season compared to 2004, and only 8% of consumers saying they will spend more.

More consumers will be leaving their credit cards at home as they hit the stores for holiday shopping, according to the NRF 2005 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch. While debit/check cards (34.3%) will remain the favored form of payment this holiday season, fewer people will be relying on credit cards when purchasing holiday merchandise (28.2% vs. 29.5% in 2004).

Far more consumers say they will cut back holiday spending this year, rather than increase spending, and a key reason is the cost of gasoline and home heating, according to the results of the sixth annual holiday spending survey commissioned by the Consumer Federation of America (CFA) and the Credit Union National Association (CUNA).

Marketing is one of the most competitive businesses of all. Today, most companies have quality products, good services and good advertising agencies. One element that will make the difference between brands is positioning. Positioning is defined as the communication garment that dresses the product or service to appeal to the consumer ; in other words, positioning describes the connection between marketers with their target market.

As with any other social group, the Hispanic community is far from being homogenous, there are dozens of factors that differentiate Hispanics from other Hispanics in the community. Some of these factors include country of origin, education, and socioeconomic status. Factors which have become just as important, if not more than, individual habits, believes and personal identity.

Since a large majority of Hispanics are predominantly Catholic, guilt affects them more deeply then it would other cultures. In the Catholic religion, it is a customary habit to confess your sins to a priest when you haven’t been upholding the laws and morals of God.

The Spanish language has a powerful effect on the way Hispanics think and behave. The Spanish language is an important part of Hispanic culture, and it carries with it certain feelings and experiences common to Hispanics.

Broadband has become the new telecommunications standard, and the Hispanic population as a whole has been eager to adopt it. Its impact has been the greatest among those users who are English-speaking, better educated, live in urban centers and have higher incomes. Many Hispanics fit into these categories, but some Hispanics do not.

According to a recent nationwide online survey, gay and lesbian consumers and heterosexuals may agree on many things related to advertising across three media: television, print and the Web. However, recent survey results show that there are some differences in how they feel about advertising, and in how advertisements may affect their buying considerations.

The Council for Marketing and Opinion Research (CMOR) joined with other Census advocates in celebrating their recent victory in convincing a House and Senate conference committee to approve $812.237 million in federal spending for the U.S. Census Bureau in Fiscal Year 2006, rejecting a much lower funding level adopted by the U.S. Senate in September.

When it comes to Americans’ reliance upon news, what’s “new and hot” is not the choice for many consumers, business executives and Washington insiders, according to the findings of a groundbreaking survey developed jointly by Harris Interactive and the Public Relations Society of America (PRSA) Foundation.

Language is universally defined as the communication of thoughts and feelings through a system of arbitrary signals, such as voice sounds, gestures, or written symbols used by a nation, people, or other distinct community. When marketing to U.S. Hispanics, using the most effective language to communicate a message is as important as the means in which a marketer chooses to do so.

Asked which celebrities they most admire and which they’d most like to be, guys seem drawn to money, power, and influence, according to a new study by Teenage Research Unlimited. Girls, on the other hand, prefer the fame and fortune of pop-culture icons.

A new survey by Harris Interactive® shows that 14 percent of U.S. adults say their attitude toward new technology can best be described with the sentiment, “I believe new technology is usually better. I’m interested already.”