“National Singles Week” was started by the Buckeye Singles Council in Ohio in the 1980s to celebrate single life and recognize singles and their contributions to society. The week is now widely observed during the third full week of September (Sept. 18-24 in 2005) as “Unmarried and Single Americans Week,” an acknowledgment that many unmarried Americans do not identify with the word “single” because they are parents, have partners or are widowed.
Research
Hispanic Auto Market & After-Market.
Hispanics are growing in importance to the automobile market and the after-market, according to a study by The Media Audit.
Census: Spanish Questionnaire & Internet Responses To Be Tested Nationally.
The Census Bureau is conducting its 2005 National Census Test to study issues such as the possibility of a questionnaire in two languages along with design changes meant to be user-friendlier. In addition to the traditional method of completing and mailing back questionnaires, some households will also be given the opportunity of filling out their questionnaire on the Internet.
Nearly 60% of Vehicle Shoppers Say Gas Prices Have Influenced Vehicle Purchase Decisions.
Fifty-nine percent of U.S. in-market vehicle shoppers say that gas prices have either changed their minds or strongly influenced purchase decisions, according to the August 2005 AutoVIBES, a monthly automotive study from Harris Interactive and Kelley Blue Book Marketing Research tracking consumer automotive buying intentions.
Help Define Automotive Purchase Behavior – Few Choose Vehicles Based On Environmental Impact.
When it comes to cars, trucks and motorcycles, more Americans are interested in design, performance and technology than in being environmentally conscious, according to data just released by Mediamark Research Inc. (MRI).
U.S. Hispanics Entertain At Home.
A recent study conducted by ICR reports that when compared to the general population, U.S. Hispanics are more likely to purchase media and entertainment products for the home. This finding includes DVR’s, cable products, video game systems, video games, movies and music.
Nielsen 2005-2005 TV Universe Estimates.
The total number of television households within the U.S. (including Alaska and Hawaii) is now estimated at 110,200,000, according to Nielsen Media Research. These estimates, which are projected to January 1, 2006, will be used for the entire 2005-2006 television season. Nielsen also reported today that the number of ethnic television homes in the U.S. has increased significantly since last year, and because of more people migrating to the South and Western regions of the U.S., Nielsen is reporting many shifts in its local market rankings.
Social Priorities Make Cell Phones A Necessity For Back-to-School Teens.
Parents should not be surprised if cell phones top their teenagers’ back-to-school shopping lists this year, advises IDC. A recent IDC and SMS.ac survey of nearly 8,000 U.S. teens, ages 13 to 18 who use mobile phones, suggests that many in this age group perceive a cell phone as a social necessity – 35.9% of teens acquired their phones mainly to use text messaging while an additional 13.3% acquired them to talk with friends.
Wireless Phones Are Essential.
Wireless phones are more than just convenient communications devices and, for many teens, have become an essential tool for living, according to a study released by the Consumer Electronics Association (CEA) and KDA Research – Youth Wireless Behaviors: An In-Depth Look.
Hispanic Marketing: A Cultural Perspective.
Dr. Felipe Korzenny and Dr. Betty Ann Korzenny have just published their new book Hispanic Marketing: A Cultural Perspective, which explains the values, beliefs, and emotions of the US Hispanic community, and how marketing to this widely misunderstood demographic can make or break a company’s success.
