Research

Not many 9-14 year olds work, and those that do don’t make much money, but a new report finds that “tweens” are avid consumers — and they say they influence their parents’ bigger ticket purchases, including computers.

Just when marketers thought it couldn’t get any more difficult targeting ad dollars, African Americans and Hispanic consumers are adopting new media as an influence on their purchases, according to BIGresearch’s spring (May/June) Simultaneous Media Survey (SIMM VI) of 14,847 respondents.

A Stanford University study comparing findings from top Internet research providers to Census data and other benchmarks shows that, for many data points that are critical to marketers, Knowledge Networks produced results that are dramatically more valid and reliable. By contrast, other well-known online vendors produced data that could lead to mistaken conclusions about consumer choices and marketing ROI.

Baby Boomers have impacted Americans’ eating habits throughout their lives. They’ve made their mark in the fast food boom of the 60’s, the fern bars of the 70’s, the microwave oven and take-out trends of the 80’s and 90’s and now the health movement. This movement is being seen throughout the food market. People in their 50s, the older boomers, are now worried about fat, salt, cholesterol and sugar more than people in their 40s, the younger boomers.

The 3rd annual Alloy College Explorer Study, powered by Harris Interactive, reveals that the U.S. college student market (ages 18-30, from two-year and four-year colleges, attending part-or full-time) has evolved into one of America’s most sophisticated and hard working. The number of students employed has reached a powerful 78 percent, generating substantial levels of income and marking significant increases in discretionary spend. With enrollments at an all time high, the result is a booming college student marketplace representing over $175 billion in consumer spending .

While most believe insurance is important to protect assets and, in the case of life insurance, their families, Los Angeles-area Latino consumers in general under-utilize insurance, according to a study released by the Tomás Rivera Policy Institute (TRPI) at the University of Southern California.

Texas has now joined Hawaii, New Mexico and California as a majority-minority state, along with the District of Columbia, the U.S. Census Bureau reported.

In the largest, longest-running survey of its kind, Forrester Research, Inc. asked more than 68,000 North American households how they think about, adopt, and use technology. The resulting report, “The State Of Consumers And Technology: Benchmark 2005,” combined with data from the seven previous years, provides a comprehensive view of technology’s role in consumers’ lives.

Compared to four years ago, teens’ use of the internet has intensified and broadened as they log on more often and do more things when they are online.

Mediafax, Inc. and TGI Puerto Rico announced the release of topline data for the TGI Winter-Spring 2005-I Study conducted from February ’05 to May ’05. This Study contains informative insight into the Puerto Rico consumer’s Multi-Media and Product/Services Usage.