Research

The League of United Latin American Citizens (LULAC) announced that Latinos are no longer limited to the 10 largest metropolitan areas in the country including Los Angeles and Miami. They are demonstrating new patterns of dispersal, moving from large cities into suburbs and new areas such as the mid-South.

Numbering 1.6 million in the Dallas/Ft. Worth market, Latinos have become hot commodities as area marketers compete aggressively for the $18 billion in buying power that this growing segment wields. Current findings from the Dallas/Ft. Worth Latino Trendline, however, challenge conventional thinking about the best media to communicate with Latinos.

Hispanic truck drivers want news they can use. And they want it in their own language, and their own lingo.

Television ratings provider erinMedia published information that exposes fundamental flaws in Nielsen Media Research’s (NMR) television program ratings, based on NMR’s June 23 press release, which measured African American viewership in Washington, D.C., and attached dual panel data, which compares Local People Meter (LPM) and set meter/diary ratings.

A unique shift is underway among Hispanic and African American consumers as a result of evolving changes in family, brand loyalty and language communications, according to the 2005 Yankelovich MONITOR Multicultural Marketing Study.

Perhaps adults can learn some healthy eating tips from kids. The NPD Group finds that kids eat fresh fruit more often than any other snack-oriented food. It is the top snack food consumed by boys and girls between ages 2 and 12.

New research from The Media Audit shows 1 p.m. to 6 p.m. to be the most popular “daypart” among online shoppers who made 12 or more purchases during the past year.

Bridge Ratings & Research recently concluded the first phase of its study on the media habits of 15-24 year olds and has confirmed initial perceptions that young people are spending less time listening to the radio as a result of using the Internet.

Leo Burnett Worldwide unveiled the results of a proprietary global study of men’s attitudes and values at the Cannes International Advertising Festival in its seminar, “Metros Versus Retros: Are Marketers Missing Real Men?”

Advertising spending is expected to grow a moderate 3.4 percent to $145.3 billion1, according to TNS Media Intelligence (TNS MI), the leading provider of strategic advertising and marketing information. The first half of 2005 is forecasted to grow at a rate of 4.1 percent, and a 2.7 percent growth rate is expected for the second half of the year.

The sight of crossing guards and bright yellow buses mean the “dog days of summer” and the traditional summer break have come to a close — our nation’s schools have reopened! This edition of Facts for Features highlights the many interesting statistics evolving from students and teachers returning to the classrooms.

A series of 26 tables on the 39 million people who moved between 2003 and 2004. The moving rate of 14 percent of the population continues a gradual, long term decline in residential mobility among U.S. residents since the late 1940s. Information is presented at the national and regional levels, along with characteristics of movers, such as by race and Hispanic origin, age, marital status, educational attainment, labor force status, occupation and industry group, income and poverty status and reason for moving.

In July 2005, information about how much Americans spend for health care, groceries, clothing, transportation, housing and other items will be collected by U.S. Census Bureau field representatives from a sample of randomly selected households across the country.

When it comes to new media the 18-24 year old age group has cornered the market and complicated most marketing models advertisers use today. When marketers wonder what happened to 18-24 year olds usage of traditional media like TV, the answer is they are early adopters of new media according to just released information from BIGresearch’s newest Simultaneous Media Survey (SIMM VI) of over 14,000 consumers.

In line with the significant, and continued, growth of the Hispanic middle class population, two particular mortgage-based credit products – home equity loans and home equity lines of credit – have also showed a significant upswing among this segment, jumping 35 percent and 25 percent respectively from 2003 to 2004, according to an analysis of data from the Integras Market Audit.

While the uninsured population of the United States is still dominated by native-born
Americans, it is becoming increasingly comprised of immigrants, and the trend appears to be accelerating, a new study by the nonpartisan Employee Benefit Research Institute (EBRI) shows.