Research

Euro RSCG Worldwide announced the results of a landmark study. The agency conducted face-to-face interviews with 2,000 men and women, age 18 and older, in Mexico as part of its ongoing Prosumer Pulse global survey.

Esperanza USA released the results of a groundbreaking study on the state of the nation’s Hispanic housing. The report demonstrates that despite their unprecedented progress, Hispanic Americans face many housing difficulties in today’s market.

Until the late 1980s, Mexican migrants to the U.S. were almost exclusively men. Today, however, women account for 30-to-45 percent of Mexican immigrants. Why? Tighter border controls caused many undocumented migrants to minimize crossings back to Mexico and prolong their stays in the U.S., and an amnesty program that granted permanent residency, both leading the men to bring their wives and mothers.

Contrary to the stereotype of undocumented migrants as single males with very little education who perform manual labor in agriculture or construction, a new Pew Hispanic Center report shows that most of the unauthorized population lives in families, a quarter has at least some college education and that illegal workers can be found in many sectors of the US economy.

We have all heard the news: the Hispanic population in the U.S. is exploding, jumping from 22.4 million people in 1990 to nearly 40 million in 2003. And most marketers want to get to know them better, since their purchasing power is expected to grow to as much as $1 trillion by 2010. And by now, market researchers have realized that the term “Hispanic” is really just a convenient way of describing a large, heterogeneous group of people rich in diversity and cultural subtleties; a group for which a one-size-fits-all approach to marketing does not fit. Yet, the contemporary Hispanic American market shares many core values and traits that have implications for Hispanic research and Hispanic marketing.

There has been much press coverage of the U.S. Census Bureau’s news that Hispanics accounted for approximately half of the national population growth between July 1, 2003 and July 1, 2004. There are some lesser known but equally important facts that have yet to be highlighted in the new Census data. For example, did you know …

Nielsen Media Research executive scan wipe some sweat of their brows after releasing some May 2005 Local People Meters data in four major markets. But not everyone is dabbing their respective foreheads.

Nielsen Media Research released full-month May 2005 demographic viewing information from its Local People Meter (LPMs) samples in the Washington D.C. and Philadelphia television markets.

Amidst sweeping changes in America’s media landscape, ethnic media are emerging as the giant hidden in plain sight.

The first-ever comprehensive survey of ethnic American adults on their media usage reveals that ethnic media reach 51 million ethnic Americans – almost a quarter of all (or one in four) American adults. Of these media consumers. 29 million ethnic American adults, or 13 percent of all adult Americans, not only use ethnic media regularly but prefer ethnic media to its mainstream media counterparts.

The nation’s Hispanic population reached 41.3 million as of July 1, 2004, according to national estimates by race, Hispanic origin and age released today by the U.S. Census Bureau.

Hispanic women are a rapidly growing segment of the U.S. population, with especially large representation in younger age groups. By 2050, Hispanics are forecasted to comprise nearly one quarter of U.S. women, according to the HispanTelligence research report “Hispanic Women in Profile 2005” released by Hispanic Business Inc.

In the 87 metropolitan markets surveyed in 2004 by The Media Audit there are 24.3 million adults under the age of 45 with a college degree: 12.3 million are women and 11.9 million are men.