Research

According to a recent national survey sponsored by SPLENDA No Calorie Sweetener, more than 1,000 U.S. Hispanics voted on their top five traditional Latin desserts. Survey results revealed flan as the number-one rated dessert most favored by Hispanics, followed by pastel tres leches, arroz con leche (rice pudding), churros and pudín de pan (bread pudding) for the top five.

Arbitron Inc. announced a program that is designed to increase the stability of its radio audience estimates in 110 small markets that are part of the “condensed market” radio measurement service. The program will be implemented in two phases.

NOP World announced results of its new Hispanic OmniTel Financial Services Study which found only 35% of Hispanic Americans “very satisfied” with “where they have their money today,” well below the 50% level of satisfaction found among Americans in general.

.S. households now own an average of 25 consumer electronics products, according to the 2005 “CE Ownership and Market Potential” study released today by the Consumer Electronics Association (CEA).

The days of having to wait a decade for updated census information about Puerto Rico’s changing population will soon be behind us, thanks to the Puerto Rico Community Survey (PRCS): a new survey the U.S. Census Bureau began mailing in November to 3,000 addresses each month across Puerto Rico.

Listen to your mother. It’s good advice for practically everyone. But if you own or manage a store, restaurant, amusement park, sports arena, museum, or any other location where families go to spend money, this friendly little admonishment takes on a whole new meaning. Simply put, mothers control America’s purse strings. And that truth, according to a compelling new book from the Urban Land Institute, is reason enough to get them firmly in your corner.

mun2 has partnered with youth marketing and research firm Look-Look, for an in-depth youth study that will explore the mind-set of young Latinos to further position mun2 as a market leader in Latino youth trends.

Arbitron is at the forefront in exploring the impact of cell-phone-only homes on the survey research process. We have completed three tests on reaching cell-phone-only homes and a fourth critical test is scheduled for this Summer.

The anthropological concept known as ethnography is displacing focus groups at some companies as the main tool for evaluating consumer product use.

Phoenix Marketing International’s most recent market research study reveals that Minority Gamers spend almost twice as much as Caucasian Gamers on monthly electronic gaming purchases.

BURST! Media says that Internet use continues grow at the expense of other “traditional” media such as TV, radio, magazines and newspapers. According to a recent BURST! survey of more than 2,600 web users about changes in their media consumption in the past year, 60.9% respondents said they spend more time on the Internet today than a year ago, with 32.2% spending “much more time” while 28.7% said “somewhat more time.”

The unemployment rate for the foreign born fell to 5.5 percent in 2004, down from 6.6 percent in the prior year, the Bureau of Labor Statistics of the U.S. Department of Labor reported today. The jobless rate of the native born also fell to 5.5 percent in 2004, declining from 5.9 percent in the previous year. This news release compares the labor force characteristics of the foreign born with those of their nativeborn counterparts. The data on nativity are collected as part of the Current Population Survey (CPS), a monthly sample survey of approximately 60,000 households. The foreign born are persons who reside in the United States but who were born outside the country or one of its outlying areas to parents who were not U.S. citizens.

This report on underage drinking in the United States by the Center on Alcohol Marketing and Youth at Georgetown University: brings together data that are now reported piecemeal, focuses and advances our current understanding of underage drinking, and seeks to prompt action by putting a spotlight on whether the nation is making progress in protecting our children by reducing underage drinking.