Research

A study conducted by Roper Public Affairs on behalf of Allianz Life Insurance of North America found that U.S. Hispanics between the ages of 45 and 64 with a household income of at least $45,000 are likely to say they are financially successful (74 percent). As a group, they are more likely to feel in control of their finances than they believe their parents once felt, and are particularly likely to save more than their parents did. However, they also worry more than the general public about paying for their children’s education.

In the 80+ metropolitan markets surveyed regularly by The Media Audit the number of two-income households has stayed steady since 2000 at approximately 35.5 million but a higher percentage are now affluent.

Immigrant women entrepreneurs are rapidly making their mark in the U.S. business sector, in every region of the country and across a large range of industries. Today, immigrant women of the post-1960s wave of immigration comprise one of the fastest growing groups of business owners in the United States. This study examines the rise of immigrant women entrepreneurs and profiles them as a group using data from the 2000 Decennial Census and other sources.

Children and teens are spending an increasing amount of time using “new media” like computers, the Internet and video games, without cutting back on the time they spend with “old” media like TV, print and music, according to a new study released today by the Kaiser Family Foundation. Instead, because of the amount of time they spend using more than one medium at a time (for example, going online while watching TV), they’re managing to pack increasing amounts of media content into the same amount of time each day.

An unprecedented survey of nearly 5,000 Mexican migrants who were interviewed while applying for identity cards at Mexican consulates in the United States has found that most want to remain in this country indefinitely but would participate in a temporary worker program that granted them legal status for a time and eventually required them to return to Mexico.

Scarborough Research released an analysis which finds that Houston is the top U.S. local market for Potential New Auto Buyers*. Sixteen percent of consumers in Houston reported that they or another member of their household plan to purchase a new vehicle during the next 12 months. Los Angeles, San Antonio, Miami, and New Orleans round out the top local markets for Potential New Auto Buyers, with 15 percent of consumers in these markets planning to buy a new vehicle during the next year.

There are 39 million Hispanic consumers in the US, and according to a recent online research study conducted by the Jewelry Consumer Opinion Council (JCOC) they are willing to spend large amounts of money on jewelry. The comprehensive study, entitled The Hispanic Jewelry Market in the USA: The Hidden Giant, brings to light the fact that the Hispanic jewelry market is an untapped market of tremendous potential.

Attitudes towards the war in Iraq are more negative among Latinos than in the general population with most saying that U.S. troops should be withdrawn as soon as possible, according to a Pew Hispanic Center survey conducted as President George W. Bush began his second term in office. A slight majority of Hispanics (51%) think U.S. troops should be withdrawn from Iraq as soon as possible. Significantly fewer (37%) say that the United States should keep military troops in Iraq until the situation has stabilized. On the question of how long to keep troops in Iraq, the U.S. born are about evenly split while the foreign born favor prompt withdrawal by a margin of almost two-to-one.

Marketers seeking to capitalize on the flourishing Hispanic market need to be more concerned with Hispanic values and less with venue according to the findings of the 2005 Brand Keys Customer Loyalty Index, which examined brand and purchase values of 6,700 Hispanic consumers, aged 21- 59 years of age.

Nielsen Monitor-Plus announced an advancement in spot radio coverage. Now measuring more than 50% of all advertising spending, Monitor-Plus is now the only provider of brand-level detail for spot radio in the U.S. With this enhancement, Monitor-Plus has doubled its former measurement.

Dove unveiled a groundbreaking new study that discusses the implications of a global society that narrowly defines beauty by the images seen in entertainment, advertising and fashion runways and the startling impact this has on women. The result: only two percent of thousands of women from 10 countries around the world consider themselves beautiful. Does this mean that we live in a world where women are not beautiful or does it mean that women around the world are calling for a broader definition of beauty?