Research

Nielsen Media Research will launch a branding advertising campaign in February to heighten awareness about who Nielsen is and how its TV reports accurately reflect the viewing habits of all different kinds of people.

Checking a box next to a racial/ethnic category gives several pieces of information about people — the continent where their ancestors were born, the possible color of their skin and perhaps something about their risk of different diseases. But a new study by researchers at the Stanford University School of Medicine finds that the checked box also says something about a person’s genetic background.

A new study debunks the stereotype that women are happiest in their wrinkle-free twenties and shows that female boomers believe life actually gets better as they get older. The national study conducted by Frank About Women shows that women’s overall wellness-and particularly their happiness-steadily grows after age 49 and reaches its zenith when women are in their 70s.

Prof. Max Pfeffer, development sociology, and Parra, just released the first part of four-year study: “Integrating the Needs of Immigrant Workers and Rural Communities.” The study was funded by the U.S. Dept. of Agriculture’s Fund for Rural America.

By 2008, Hispanic consumer spending is expected to top $1 trillion, reports the University of Georgia’s Selig Center for Economic Growth. Faced with these astounding figures, the Jewelry Consumer Opinion Council (JCOC) garnered insight into the Hispanic jewelry consumer to help the jewelry industry take its piece of the pie.

Cal National Bank released the Community Banker’s Guide to Hispanic Marketing. The purpose of the Guide is to provide a roadmap to developing and implementing an effective Hispanic marketing program.