Research

For U.S. Latinos, feeling white seems to be a reflection of success and a sense of inclusion, according to a new report from the Pew Hispanic Center.

Hispanics who identified themselves as white in the 2000 Census have higher levels of education and income and greater degrees of civic enfranchisement than those who pick the census category of “some other race.” The findings of this study, which examined Census Bureau data and information from surveys and focus groups conducted by the Center, suggest that Hispanics see race as a measure of belonging, and whiteness as a measure of inclusion, or of perceived inclusion.

Arbitron Inc. announced that it has compiled detailed ethnic commuter profiles utilizing Census 2000 and Arbitron data to provide valuable information to the radio industry about ethnic commuters’ travel time, time of departure and method of getting to work. This tool is expanded to offer profiles covering Persons 16+ for Hispanic, Black, Asian, and Non-Hispanic White demographic segments.

Substituting radio ads for TV ads can significantly boost brand recall among consumers, a study commissioned by the Radio Ad Effectiveness Lab says.

Widespread and intense media multitasking defines the emergent Content, or ‘C,’ Generation, as quantified in a study of simultaneous media consumption released by The Media Center at the American Press Institute. But TV remains the favored form of media most often paired with simultaneous usage with other media options.

Total advertising expenditure for the first nine months of 2004 increased 10.3 percent to $102.4 billion compared to the same time period in 2003, according to data released today by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information.

Hispanic consumers are the fastest growing ethnic group, with over 10 million Hispanic households in the United States today. Companies have recognized the influence of this growing market and Simmons, an Experian Company, is providing a way to understand the unique characteristics of these consumers by announcing the release of its Hispanic Cohorts, the first Hispanic household-based segmentation system available.

Surging interest in the Hispanic economy is reshaping Hispanic media markets from print and radio to television and the Internet. Fueled by growing advertising dollars and investment, dozens of new players this year have begun ramping up competition across the country.

The nation’s advertisers spent an estimated $3.1 billion to market their products in 2004 to the Hispanic community, up 45 percent in just the past four years. And all but three of Hispanic Business magazine’s Top 25 Hispanic Advertising Agencies increased their billings, bringing the group’s cumulative total to almost $1.9 billion.

New consumer research from Leichtman Research Group, Inc. (LRG) found that the percentage of households that have a high definition-capable TV (HDTV) set nearly doubled in the past year, with 7% of households in the United States having an HDTV at the end of the third quarter of 2004. Adoption of HDTV sets continues to be spurred by higher-income consumers.

Most teens seem to understand that credit cards are a big responsibility, and a surprising number claim that responsibility is best left to adults. Although 10% of teens actually own one or more charge cards and another 20% express interest in obtaining one, those numbers pale in comparison to the 38% who believe credit cards should be limited to adult use.

The vast majority of jobs in America’s economically distressed inner cities — 77 percent — are not held by inner city residents, but rather by commuters from surrounding areas, according to the latest installment of an ongoing study released by the Initiative for a Competitive Inner City [ICIC].

American teenagers look forward to enjoying life, which doesn’t necessarily include climbing the corporate ladder.

There are an estimated 287 million television sets in the U.S. What do African Americans and Hispanic Television Households represent?

America’s inner cities have a significant moderate to middle income population that offers a remarkable concentration of spending power, yet retailers continue to bypass this largely untapped market, according to a study released by the Initiative for a Competitive Inner City (ICIC).