Research

The real competition for Hispanic market share takes place at the local level. With scores of insights into the mindset and shopping behavior of Hispanic consumers, this book Jim Perkins will help you win the loyalty of Hispanic customers one neighborhood at a time.

With Hispanics now constituting the largest minority in the United States – some 40 million people – their appeal to financial institutions is growing. Spanish banks are taking advantage of their strong presence in Latin America to move into the United States, even as U.S. banks are trying to take advantage of the growing Hispanic presence in their country to expand into Latin America.

Hispanics are now the largest minority and fastest growing population segment in the U.S., with annual spending power of more than $540 billion. As a result, marketers are scrambling harder than ever to address this market, which, in addition to its impressive size, is unified by a common language.

Take a peek inside this latest publication from the ANA.

When you think of Thanksgiving, do you think of tamales and beer? (Maybe the beer, since most of us want to blur out Aunt Edna’s constant complaining about our posture, but the tamales?) Yes, tamalesŠand salsa on your turkey and sometimes even some tripe to go with your gravy. What I am describing is the beautiful reality of cultural integration happening across the U.S. as Hispanics make “American” traditions their own and vice versa.

Diversity isn’t simply a buzzword to today’s teens: fully 79% of teens count among their friends someone of a different race, religion, or sexual orientation.

Hispanic households across America will sharply increase both their numbers and economic clout over the next ten years, The Conference Board reports today in a comprehensive new study.

The number of Hispanic households is expected to increase at a faster pace than that of any other group in the United States, continuing a demographic explosion that began several decades ago.

Low levels of customer satisfaction have led to challenges for wireless service providers (WSPs) as 13 percent of U.S. adult wireless users have switched their WSP in the last twelve months. Of concern, an additional 13 percent probably or definitely will switch providers within the next year with another quarter (23%) considering a switch.

Nielsen Media Research has released their Hispanic reach and frequency program to their clients.

In a gathering reminiscent of a meeting it hosted six years go to jump-start the marketing world’s involvement with the Internet, Procter & Gamble has invited some of the nation’s largest marketers – including some direct competitors – to a two-day meeting to marshal support for a promising new research system that may finally measure the ROI on advertising. The meeting, code-named “Apollo,” was held at P&G’s Cincinnati headquarters, and will explore the details of a system that combines Arbitron’s portable people meters with VNU’s household product scanner system, to create a so-called “single-source” service capable of measuring how exposure to advertising impacts product purchases.

Nearly 4.2 million people worked at home in 2000, according to Census 2000 tabulations, up from 3.4 million in 1990, the Census Bureau reported today. This 23 percent increase in home-based workers age 16 and older was double the growth in the overall work force during the decade.

Procter & Gamble’s Comments from the Association of National Advertisers Conference P&G looks to the PPM marketing panel to provide a better understanding of the link between advertising and purchase behavior.

A special committee of the Radio Advertising Bureau’s (RAB) Portable People Meter (PPM) Task Force has selected Forrester Research Inc. to conduct the PPM Economic Impact Study.