Have we been taking a certain social media platform Instaforgranted?
Social Marketing
Pharmaceutical Ad Spending 2014: Novartis Finds Video, Search, Mobile Apps Effective
Amid the squeeze on drug companies due to patent expirations on blockbuster drugs, Novartis and GlaxoSmithKline (GSK) announced in April an asset-swapping/joint venture deal, which includes Novartis picking up GSK’s cancer drugs and the two companies forming a joint venture on their respective nonprescription drug consumer units. The venture, GSK Consumer Healthcare, will combine the businesses of Novartis brands including Excedrin and Prevacid with GSK brands including Nicorette, TUMS and Aquafresh. Cheryl Policastro, director of shopper marketing and insights at Novartis Consumer Health, spoke with eMarketer’s Christine Bittar about selling over-the-counter medications and some of the differences between marketing prescription and nonprescription drugs.
Emoderation opens office in Miami
Social media management agency, Emoderation, has opened an office in Miami, to serve brands wanting to reach the US Hispanic and Latin American markets.
Telemundo announced 2nd season of social media novela “Secreteando”
Telemundo Media announced the second season of the original social media novela, “Secreteando”, starting April 28th. The online novela was the first drama series directed to Hispanics where viewers were active participants in the storyline through social media platforms such as Google+, YouTube, Facebook, Twitter, Pinterest and Instagram.
Is Your Media Plan Ready For The YouTube Generation?
Much of the growth in mobile video has been driven by the YouTube generation – some 40% of all YouTube’s traffic comes from tablets and smartphones now – and that trend shows no signs of stopping. While that’s great for YouTube, it’s not so great for the marketers that desperately want to reach that audience, but are either unwilling or unable to take advantage of the myriad mobile video platforms that deliver said audience on a silver platter.
The Inevitability Of Viewability Should Be Driven By The Agency Buyer
The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold and work is if media-buying agencies get on board.
Facebook adds language based Targeting Segments
According to Facebook, the leveraging of language targeting segments created efficiencies across major metrics, driving up engagement across Spanish and English creative.
Social, Mobile Ups Marketers’ Influence On Media Consumption
Marketers concentrate so much on consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and potential customers?
YouTube, Google+ and LinkedIn drive The Most Engaged Social Referrals
The fact is, many of us spend an egregious amount of time using social media (sharing tweets, commenting on FB posts, etc.). We lose ourselves in our ever updating feeds. The more curious among us even try to quantify the hours and minutes spent on social networking each day. But I’ve often wondered: What is our behavior post-click, when we actually interact with a link one of our friends shared socially?
The Rising Influence Of The Latina And How To Reach Her
We have learned through the ColectivaLatina community of influencers what she buys, how much she spends, how often she shops and whom she takes with her is very different.
Twitter’s TV-Centricness Dials Up Sprint’s ‘Framily’ Effort
Leading up to this year’s Oscars, Sprint’s new “Framily” plan gained more than 40 million Twitter impressions through a paid and earned campaign with actress Shay Mitchell and online community HelloGiggles. Scott Zalaznik, vice president of digital at Sprint, spoke with eMarketer’s Danielle Drolet about advertising opportunities that exist in a post-IPO Twitter.
Latino Blogger Trends 2014 [INSIGHT]
Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released the results of a national survey on blogger trends among Latinos. The findings identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers.
Los Tweens & Teens announces expansion of its Board of Experts
Los Tweens & Teens has announced the expansion of its Board of Experts. Together these women will contribute ongoing content to the growing Los Tweens & Teens media platform with expert tips, ideas and resources for parents in areas related to sports, education and emotional well being.
Twitter Takes to TV Tie-Ins
Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”
Digital Omnivores craving more Content Across Devices [INFOGRAPHIC]
Digital omnivores – those consumers who own a trio of tablets, smartphones and laptops – continue to grow, driven by the proliferation of new platforms and increased device adoption. Deloitte’s eighth edition of the “Digital Democracy Survey” (formerly the “State of the Media Democracy” survey) reveals that over one third (37 percent) of U.S. consumers are now digital omnivores, a 42 percent growth over the previous year. This growth is primarily driven by continued tablet adoption (33 percent increase) and, to a lesser extent, smartphone ownership (18 percent increase). Moreover, women, who made up over one-third (35 percent) of omnivores two years ago, now account for 45 percent of this group.
Half of Social Media activity while watching TV relates to TV [INSIGHT]
One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study. About half of social media activity while users are watching TV relates to the TV programming.
Sweet Spot Marketing adds Spanish-Speaking Staff
Sweet Spot Marketing, a Kansas City-area search engine marketing agency specializing in search engine optimization and paid search advertising, has launched a new marketing initiative aimed at serving the web-marketing, search engine optimization, and paid advertising needs of Spanish-speaking businesses and their customers around the Midwest.
Brands still Struggle to Measure ROI on Twitter [INFOGRAPGHIC]
Despite a successful IPO, brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University, 45.1% of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the platform for marketing, followed by ‘building an audience’ (42.1 percent) and ‘engagement’ (36.8 percent).
Lopez Negrete Inaugurates Social Media Intelligence Center
Lopez Negrete Communications, Inc. unveiled a new Social Media Intelligence Center at its Houston headquarters. The new state of the art command center will be utilized by the agency’s digital and social media teams to monitor, analyze and engage real-time social conversations for its premier list of clients.
How Many Online Identities Do Your Consumers Have?
I’ve accumulated perhaps dozens of identities across various social platforms over the years.