Social Marketing

“Terra Live Music in Concert” Kicks-Off 2014 with Latin Superstar Juanes in a Global Live-Stream Event

Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce “Terra Live Music in Concert” with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album “Loco de Amor” (“Crazy from Love”) which will be released globally the day prior.

Are You Still Missing a Strategy for Negative Social Posts?

Social media marketing is hardly the new kid on the block anymore. eMarketer estimates that among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.

Pepsi Mexico scores big with “Horrible” soccer star

Pepsi Mexico’s latest 360 campaign turned Mexican soccer idol Oribe Peralta from “Horrible” to “Gorgeous” (Hermoso).

Auto Industry failing to tap Power of Social Media

The auto industry ecosystem should do more to leverage social media as a platform for driving business leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major opportunities to identify likely buyers and engage them based on their preferences and purchase intent, according to the report, which is entitled “Turning Social Feeds Into Business Leads.”

US Twitter User Base Begins to Mature

Changing growth patterns point to a changing future for Twitter. In the US, the site has passed the early-adoption mark and is settling into a pattern of more mature growth across demographic groups. By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month, according to new figures from eMarketer.

Hispanic Consumers Have Distinct Pattern of Online Social Behaviors [PRESENTATION]

Understanding online social behavior is vital for brands and advertisers that want to engage with their audience in meaningful ways.  The Hispanic community is a highly social and influential audience with nuanced sharing behaviors across the web and on mobile devices. Because sharing is a direct measure of consumer interest and intent, we believe it’s vital for brands to understand how Hispanic consumers are using social channels and devices.

Teens Press Play on YouTube

Teens may not have plans to ditch Facebook any time soon, but recent polling found that they’re spending more time with YouTube than the social network.

Millennials: Much Deeper Than Their Facebook Pages [INSIGHT]

It takes a lot to define a generation, and no two generations are alike. As much of the world is watching the young adults in the second-youngest generation develop and become full-fledged consumers, marketers are placing more and more emphasis on how to engage with them. Most are children of Baby Boomers, and all are eager to carve out a unique identity as they come of age.

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters [INSIGHT & REPORT]

Conversations on Twitter create networks with identifiable contours as people reply to and mention one another in their tweets. These conversational structures differ, depending on the subject and the people driving the conversation. Six structures are regularly observed: divided, unified, fragmented, clustered, and inward and outward hub and spoke structures. These are created as individuals choose whom to reply to or mention in their Twitter messages and the structures tell a story about the nature of the conversation.

CMO Survey: Social Media Returns Difficult to Assess [INSIGHT & REPORT]

Marketers will dramatically increase their budgets for social media even as they have difficulty showing its effectiveness, a new survey shows.

Facebook: The Largest Social Network for Hispanics, the Most Untapped for USH Brands

You gotta give it to Zuckerberg, despite all of the controversy, skepticism and challenges Facebook has gone through over the years, it remains the number 1 social networking destination in the world. While I do feel that Facebook has entirely changed the ways people socially communicate, it still has a ton of growth to go. With that said, Facebook is currently the number 1 destination for US Hispanics and I don’t see that changing any time soon… and neither are USH brands.  By Lance Rios – Founder of BeingLatino.com

Millennials Drive Social Commerce: Turning their Likes, Follows or Pins Into a Sale [REPORT]

Social commerce is a term used to describe marketing strategies that incorporate social media to facilitate online buying and selling of products and services.  (Yahoo first used the term in 2005 in a launch of a new online shopping store).  Spurred by the proliferation of electronic commerce, social commerce strategies are not just solely designed around click-to-buy action.  Rather, these strategies provide a virtual way for companies to attract, engage and interact with consumers at all points in the consumer buying decision process.  The advent of mobile technology has further encouraged social commerce, changing how users interact with and purchase from different companies.

The strength of ‘weak signals’ [INSIGHT]

As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise. Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.

Hispanic Women Connect with Friends, Brands and News via Social

Connecting with friends and family through social networks is high on the list of reasons to use social media among US Hispanic women. But it’s also a way to keep up with brands and current events, according to a recent study by Latina Media Ventures.

Couples, the Internet, and Social Media [REPORT]

As technology becomes more deeply integrated into people’s lives, couples are feeling both the positive and negative effects of digital communications tools in their relationships.

Schools and Universities play Important Role in Positive Social Change [REPORT]

According to Walden University’s 2013 Social Change Impact Report, nearly all adults (93%, on average) agree it is important that schools provide opportunities for young people to be involved in positive social change activities. Findings also reveal that if social change engagement is modeled to and started at a young age, it may lead to more involvement in adulthood as 89% of adults, on average, agree that being involved in positive social change as a child or teenager inspires people to be involved as adults.

Retailers use Social to Spur Shopping, Research

Few would argue that social media has proven to be a significant direct sales channel or that it is not as strong a sales driver when compared with other tactics. Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales, according to a new eMarketer report, “Social Commerce: Influencing Shoppers and Assisting Sales.”

Millennials’ Social Media Posts influence Peers to buy New Products

Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

‘Talkin’ ‘Bout My Generation’ Using Social Media

Marketers love to evaluate demographics, and one of the most common ways they track consumers is based on age:  “Young people like this, but old people like that.”  Age is an easy way to evaluate consumers, but I don’t think it’s actually the most accurate.

Social Media Response Rates, Times Dip as User Engagement Explodes

Social media has become a critical channel for brands looking to connect with consumers, but it looks like many followers aren’t getting the attention they expect, according to data released in December 2013 by Sprout Social.

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