Telemundo presented its first-ever social media novela “Secreteando,” a online drama series where “viewsers” (viewers/users) become active participants on the storyline through multiple social media platforms including YouTube, Facebook, Twitter, Pinterest, Google+ and Instagram.
Social Marketing
Social Media proves Value, gets Budgets.
In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013, while an additional 46% of B2C and 56% of B2B marketers will keep them the same.
Photos & Videos as Social Currency Online. [INSIGHT]
46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.
Twitter increases share of Social Ad Revenues.
Twitter is continuing to grow worldwide ad revenues at a rapid pace, eMarketer estimates, with 106.7% growth predicted for this year.
Marketers still can’t Tie Social to Bottom Line.
Nearly nine in 10 companies in the US will market on social media this year, according to eMarketer, indicating that the channel has become almost a requirement for most brands. But measuring success beyond soft metrics like “engagement” is still far away for many, according to research.
Social Media Platforms giving way to Digital & Mobile as Media and Telecomm Revenue Drivers.
Media and telecommunications executives expect the burgeoning transition to digital and the rapidly growing mobile-related markets to supply the biggest revenue growth drivers during the next one to three years, according to the results of the annual Media and Telecommunications Industry Business Outlook Survey by KPMG LLP.
SMBs struggle to adopt, integrate Social Media.
Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout the business.
Grocery Stores plan shift to Social.
The ongoing shift in consumer media usage habits from traditional to digital media will be pushing the grocery industry in a distinctly social direction, according to research from media and marketing services firm Valassis.
Capturing Consumers’ attention in a more Social World. [REPORT]
Content is king! Content marketing now plays a significant role across the customer lifecycle, helping marketers attract and retain customers with relevant, useful or entertaining information.
Age, Interests Dictate Social Networks Used.
Social network users overall skew young, but when looking at specific sites, differences emerge between age groups.
Politics on Social Networking Sites. [INSIGHT & REPORT]
A portion of social networking site users say the sites are important for some of their political activities and the way they decide how to engage with campaigns and issues. At the same time, most users of the sites say they do not use the sites for political purposes or debates.
Following Consumers – Marketers take TV Social.
The 2012 London Olympics showcased both the potential and the pitfalls of social TV. On the day sprinter Usain Bolt won the 100-meter dash, Bluefin Labs tracked 2.1 million social media comments related to NBC’s broadcast of the race. But the so-called “social media Olympics” also revealed significant challenges remain when it comes to integrating TV networks and social media. NBC was criticized for how it handled several aspects of the social-TV mix, while Twitter came under fire for its role in the brief shutdown of a reporter’s account.
Which are the Riskiest Social Media Sites for Brands?
Social media provides opportunities for brands to connect with customers and prospects, but that openness and transparency often leaves companies vulnerable to critics.
Social Networks reach 3 in 10 Latin Americans.
Growth in social network usage around the world is driven by emerging markets, mostly in the Middle East and Africa and Asia-Pacific. In Latin America, growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.
Email Marketers Optimize for Mobile.
Though email increasingly competes with other digital channels for consumers’ time and attention, it continues to be an effective tool for marketers, according to a new eMarketer report, “Email Marketing Benchmarks: Key Data, Trends and Metrics.”
Is Social Media Marketing at a Saturation Point?
Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth?
Blogs are a Trusted Source for Moms.
Anxious mothers show a tendency to go online in search of answers to an endless litany of questions about raising and caring for their kids. And mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform, according to a July 2012 survey of US online mothers by blog company BlogHer.
