Social network marketing is now de rigueur for most brands. eMarketer estimates that 80% of companies with at least 100 employees conduct marketing activities on social networks this year. Fewer are advertising on social networks, but the number is growing.
Social Marketing
The POWER of Like.
Social media has emerged over the past several years to redefine the digital media landscape and, in the process, has changed the way we think about the dissemination of marketing messages. In particular, Facebook has facilitated two unique consumer experiences of interest to brand marketers. First, the ability for consumers to identify brands of interest and connect with them has enabled sharing between brands and consumers in new ways: brands and their consumers can now create two-way relationships and share content, news, and feedback. Social media has also facilitated innovative ways of sharing information about brands between friends. Whether consumers are voicing their affinity for certain brands or their experiences with products and services, Facebook not only encourages this type of sharing but can also accelerate its reach and virality. DOWNLOAD Report Here.
Conversational Capital.
It is a notion so entrenched, that by now it has almost become a truism. Word-of-mouth has become the communication lever for product manufacturers and marketers, creators of what we call “consumer experiences.” Peer-to-peer communication can kill innovative design, turn accepted pricing wisdom on its head, and neuter multi-million dollar advertising campaigns. Its growing influence is economic sphere, and beyond. While most of us understand the vehicles through which word-of-mouth spreads, its power and origins remain mysterious and impossible to control. But are they really? DOWNLOAD Report Here.
Rising Importance of Social Media to Customer Care.
Capgemini announced the results of its third annual Executive Outsourcing Survey, which explores the perceptions and use of social media within customer care operations defined as all aspects of customer interaction management within the enterprise.
Major Opportunity in Social Media and Participation TV Services.
Mobile and digital technology business Mobile Interactive Group (MIG) released a major research white paper on the trends and opportunities in participation TV (P-TV) services in particular social channels across global markets. DOWNLOAD Report HERE.
Digital Budgets shift from Print but still lag Behind Usage.
Digital advertising spending will climb more than 20% this year and will continue growing in the double digits for the next three years, eMarketer estimates. But where will those digital dollars come from? While some marketers plan to allocate additional money to online, most will shift dollars from traditional media to their internet channels.
Executives fail to focus on Social Media Marketing Strategy.
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.
Advertising goes Truly Social.
TBG Digital launched its first study into global advertising on Facebook. The report clearly indicates that companies are working harder than ever before to acquire fans and that doing so significantly improves the effectiveness of an advertising campaign. The results, graphical illustrations and methodology used in the TBG study were verified by The Psychometrics Centre, University of Cambridge. DOWNLOAD Report Here.
Consumers embrace Social Media for Brand Feedback.
Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands.
Social Commerce.
Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. Our July trend report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.DOWNLOAD Report Here
Doritos Commercials Ignite Social Revolution in Argentina.
How does an established US brand make an impact when they decide to take their products abroad? What type of marketing campaign do they launch? How will the foreign audience react to an American company? These are all questions that Doritos faced when they wanted to expand their presence in Argentina. Available on HispanicCMO.com and HispanicAccountPlanner.com
The CMO’s Guide To The Social Media Landscape
Social media marketing is expected to dominate this year — so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? DOWNLOAD Chart Here.
Maintaining Engagement on Large Facebook Pages.
March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagement dropped as the number of fans increased. Each individual post by brands and media organizations received fewer “likes” as a proportion of the page’s fan base.
Tampico Beverages ignites Social Engagement.
Tampico Beverages last week launched the Unique Like You digital/social media campaign to support the company’s 20-ounce, single-serve product option.
Social Networking Sites is where the Action is for Hispanics and Emerging Minorities.
The new town center and “plaza” is online and it is very relevant to today’s marketers in the new global village. In March 2011 we asked consumers to “please tell us how important to you the following reasons are for using social networking sites like Facebook or Twitter?” Respondents answered on a 5 point scale from “not at all important” to “extremely important.” By Felipe Korzenny, Ph.D.
Social Media brings new Engagement to TV.
Social media is bringing dramatic changes to nearly every aspect of the TV business. Viewers are using Facebook and Twitter to comment about shows before, during and after they air. Television networks, grappling with the fragmentation of their audience, are experimenting with mobile apps, Twitter promotions and branded social networks in an effort to bring viewers back together. And a variety of other stakeholders are getting in on the social action as well.
Mastering Public Relations in Social Media.
Social media is reinventing the public relations playbook – and bringing with it the potential to raise the corporate profile of PR professionals. After all, PR professionals are among those who have pioneered the frontiers of social media. DOWNLOAD available at HispanicPRpro.com
