Social media marketing has been top of mind among marketers and is becoming a worldwide phenomenon. Earlier this year, eMarketer estimated that worldwide social network ad revenues alone, not including money that companies spend developing presences on social networks or hiring staff to manage them, would reach $5.97 billion in 2011, a 71.6% increase over 2010.
Social Marketing
Social networking sites and our lives
Questions have been raised about the social impact of widespread use of social networking sites like Facebook, LinkedIn, MySpace, and Twitter. Do these technologies isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? DOWNLOAD REPORT HERE.
Political Content spreads faster than Commercial Brand Content Online.
Digital advertising technology company SocialVibe today released findings from an online field study that show the efficacy of engagement advertising with political messages. The findings are included in a white paper by SocialVibe CEO Jay Samit called, “All Politics is Social: Social Media Engagement Will Decide Election 2012.” The paper also highlights best practices in digital communications for political campaigns. DOWNLOAD REPORT HERE.
Social Media now Influences Brand Perceptions and Purchase Decisions of 38 Million in U.S.
As marketers struggle to define the value of social media to their brands, new Knowledge Networks findings demonstrate that consumers are much more likely to discover new products and brands or refer to social media before making purchase decisions than they were just a year ago. In fact, the purchase decisions of 38 million 13 to 80 year olds in the U.S. are now influenced in various ways by social media — up 14% in just six months.
Twitter Users want Businesses to Answer Them.
Social sites like Quora are designed specifically as question-and-answer venues where users can get expert help, but Twitter often serves as an informal tool for the same purpose. Users might ask their followers for advice, ask the world what a particular trending topic means, or hope for customer service help from a brand.
Case Study: Using TV Star Tweets to Engage Viewers.
Television networks and shows are using social media to enhance the viewing experience, encourage tune-in and foster conversation among viewers. With the rise of internet-connected TVs, growth in consumers’ use of smartphones and tablets while watching television, and new social media applications designed around television, the TV industry is at a turning point.
Latinos in Social Media 2011 Latino Blogosphere Survey.
Latinos in Social Media [LATISM] has released the results of its 2011 Latino Blogosphere Survey, part of a series aiming to explore the state of online and social media usage among Latinos. DOWNLOAD Report Here.
Experienced Social Media Marketers add more Goals, Metrics.
For many marketers, social media is no longer a new channel to reach customers and potential customers. As companies gain experience with using social media, they expect more from it—and from themselves.
Burt’s Bees creates Buzz with One-to-One Social Media CRM.
Since Melissa Sowry joined Burt’s Bees in July 2010, she’s grown the brand’s Facebook fan base from 98,000 to more than 370,000 by creating compelling content that consumers want to interact with and discuss. That content, ranging from quizzes and video to sampling offers and behind-the-scenes access into the world of Burt’s Bees, is helping extend brand loyalty and generate powerful online viral engagement. Available on HispanicCMO.com, HispanicPRPro.com and HispanicAccountPlanner.com
Latina Mommy Bloggers in action for LA Phil.
As we keep pushing forward in tapping into new media vehicles and creating or finding new ways of reaching consumers, we see that some work better than others. That’s normal. By: Enrique R. Turégano / alPunto Advertising Inc.
Twitter Update 2011
13% of online adults use the status update service Twitter, which represents a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.DOWNLOAD Report Here.
Social Media plays greater Role in Cause Engagement for Hispanics.
Nearly one in three African-American adults (30%) and four in ten Hispanics (39%) say they are more likely to support a cause or social issue online than offline today—both significantly higher percentages than Caucasians (24%), according to the new Dynamics of Cause Engagement study. Jointly conducted in late 2010 by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide, the study examined trends in cause involvement and the roles of a variety of activities in fostering engagement with social issues among American adults age 18 and over. Available on HispanicPRpro.com
Unilever keeps It Real for Dove Brands in Social Media
Robert Candelino is responsible for Unilever’s Dove, Dove Men&Care, Axe, Lever 2000 and Caress brands and has been with the company for more than 13 years, working in customer development, innovation and a variety of brand management roles in Canada, the US and the UK. In this interview with writer/analyst Tobi Elkin, Candelino describes key personal care brand initiatives and Unilever’s approach to incorporating social media into the marketing communications mix, and offers examples drawn from his brands’ experiences for successfully engaging the consumer target. Available on HispanicPRpro.com
