Social Marketing

Aveda manufactures and markets plant-based hair care, skin care, makeup and lifestyle products, and runs professional hair salons and spas as well as retail stores. The brand’s Smooth Infusion Sampling App ran on Facebook from December 17 through 22, 2010. The brand has conducted many sampling programs before, but this one marked its first foray into sampling through Facebook.

Consumers are sharing content online in a variety of ways, and using different platforms to share with different groups of people.

Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report released by The Hispanic Institute. DOWNLOAD REPORT HERE.

Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.

In another manifestation of our Worlds Colliding trend—the idea that the borders between the digital and the physical worlds are becoming fuzzier—PepsiCo’s new Social Vending System allows people to send free soda to friends. Customers select a beverage and then enter the friend’s name, mobile number and a text message that includes a code that can be redeemed at another machine; they can also record a short video message, making the experience even more dynamic. And for the altruistic, there’s an option to send a beverage to a stranger. By Sean Aaron – Emerging Media in North America. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

A whopping 55% of Puerto Ricans have a Facebook page and 45% visit Google in a given week, according to the latest CARIBBEAN BUSINESS/WOSO Radio/Gaither International weekly poll. Both sites attract younger, wealthier and educated Puerto Ricans, survey results showed. Gauging Puerto Ricans’ online-usage habits, the poll, conducted in March, consisted of 600 face-to-face interviews of an islandwide representative sample of adults.

The powerful reach of social media enables loyalty marketers to extend their mastery of dialogue with customers on a grand scale, achieving trialogue: proactive three-way conversation between customers and their friends and the companies they really about. ACCESS REPORT HERE.

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they
share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows.

Some of the world’s most avid social network users live in Indonesia, where more than half of the country’s online population participates on social networking sites, according to the Boston Consulting Group. Like in a number of emerging markets where most of the population earn low incomes, users in Indonesia tend to connect to networks via mobile devices rather than PCs. As a result, marketers’ early forays there are geared toward these user attributes.

Small businesses are continuing to increase their use of social media marketing, and now nearly half are using it to find new customers, according to one survey.

Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey releasedin conjunction with Hispanicize.

Results showed that while 92% of those surveyed have social media programs, less than half (45%) have programs specifically targeting the Hispanic market. DOWNLOAD SLIDES HERE.