Social Marketing

Advertising is looking up in early 2011, according to the STRATA quarterly survey of major advertising agencies. STRATA found that new confidence in advertising during the first quarter resulted in 56% of respondents reporting an increase in overall business. TV is the most attractive draw for advertising dollars, but social media lost ground in the interactive spend category.

Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is still the top way people share content, and that search is still the top way people find websites, social sharing—newer and more exciting—is in the spotlight.

Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow brands on the sites. But have consumers made a strong connection between social networks and retail?

Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”

To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. DOWNLOAD REPORT HERE.

Not only are Hispanic consumers more likely to regularly use smartphones and tablets, they tend to be more engaged on their mobile devices than the general population, according to the BIGresearch Simultaneous Media Usage Survey.

Telemundo Communications Group announced it will be hosting its first ever “Digital Influencers Event” on Wednesday, April 27th and extending into Thursday, April 28th, at Telemundo Studios in Miami, Florida.

padma media & marketing, Inc., a full-service marketing communications firm, announced the launch of the Latina Lifestyle Blogger group. Hosted on Facebook, the “private” Latina Lifestyle Blogger group boasts the membership of more than 180 Latina blogs devoted to fashion, beauty, food, entertainment and other lifestyle topics.

Clarisonic started its Facebook page in summer 2009. The company uses the page to interact with customers, educate people about products and build brand awareness, said Carrie Mass, internet marketing manager.

Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.

In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business. Available at HispanicPRpro.com and HispanicCMO.com

As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture.

How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number. Also Available at HispanicCMO.com and HispanicPRpro.com

Social media is known as a venue for brand discussions, but social sites, and digital in general, are still not the first choice for shoppers talking brands. Available on HispanicPRpro.com