It is only March, but 2011 will go down as the year that TV networks experimented in earnest with social media around their programming. During Super Bowl XLV on February 6, Twitter users set a new record by sending 4,064 messages each second, the highest number per second for a sporting event, according to The New York Times. By the time the Academy Awards aired in early March, ABC had launched a mobile app and website that let internet users watch and comment on behind-the-scenes video streams and backstage celebrations.
Social Marketing
Pepsi Innovates with Social Media Metrics
As head of digital for PepsiCo Beverages America, Shiv Singh oversees all digital paid, owned and social media for the company’s various beverage brands. This includes the company’s well-known Pepsi Refresh project, as well as smaller awareness and social media campaigns. His challenges increased in mid-March when Beverage Digest dropped its rating of Pepsi from the No. 2 carbonated drink in the country, to No. 3, behind Coke and Diet Coke. He talked to eMarketer writer/analyst Kimberly Maul about how PepsiCo measures social media and the role Facebook plays in its social media outreach.
Facebook’s diversification drives Growth.
Facebook, the largest social network in the US as well as the world, has been adding members at a rapid clip for the past two years. While that growth will moderate now that the social network is reaching a saturation point among many age groups, it will continue to gain audience for the foreseeable future.
A look at the True Twitter Audience.
Reports of Twitter usage can vary widely. The company itself reported that as of September 2010, 175 million accounts had been created. Firms that track unique visitors to Twitter.com tallied between approximately 20 million and 26 million per month last year.
PR Pros use Social Media more effectively.
Public relations and advertising agencies see increased social media revenues and plan to work together on social media as a growth strategy for 2011.
Available at HispanicPRpro.com
Days of Double-Digit Growth in Social Network Users Are Over.
Social networking now reaches most internet users in the US and has become an integral part of their lives. Thanks to the rapid growth of Facebook, updating status, posting comments and sharing links with friends have become routine activities for millions of people.
Online Celebrity Fans more likely to Follow Brands.
There’s no doubt that a celebrity endorser is a valuable asset to a brand – during this year’s Oscars telecast, 4 of the 10 most-watched commercials featured a celebrity spokesperson. On the Internet, this trend continues as advertisers increasingly leverage social networking and celebrities to attract consumers. On Twitter and Facebook, celebrities can have fans and followers in the millions – actor Charlie Sheen, for example, recently joined Twitter and in just three days set a new record for fastest to reach a million followers – further proving the power of celebrity.
Value of Social Media Consumers.
Syncapse Corp. released research that comes one step closer to answering this question. According to the research, social media is increasingly pulling mindshare away from traditional advertising outlets. DOWNLOAD REPORT HERE.
More Marketers move toward Engagement on Social Media.
Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.
Updated: Our Social Media Checklist.
Today at WPP’s Global Retail Forum, hosted by The Store in Buenos Aires, I presented our Social Media Checklist, which includes 12 actionable recommendations for brands, with case studies to help illustrate these ideas.
By Ann Mack – New York in North America
To read, view video presentation and download report at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Are We Approaching Hispanic Social Media All Wrong?
Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More statistics come out every day about Hispanics and how they use social media. A steady flow of conferences, panel discussions as well as interest from marketers and their agencies have kept the space top of mind for the last 18 months. I wonder if all this excitement is missing the mark because we’re still looking at the market from the lens of Hispanic marketing circa 1990?
Brands defined by ‘What We Say About Ourselves’ and ‘What Others Say About Us’.
Now more than ever, the identity of a brand is largely reflected in these areas of both search and social media.
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
MGSCOMM unveils consumer APP.
MGSCOMM released its first consumer app available at the App Store on iTunes.
How well is Social Media fitting into the Marketing Mix?
Over the next several years, social media spending will become a bigger percentage of companies’ overall marketing budgets. Yet CMOs report there are still challenges when it comes to integrating social media into their overall business strategies.
Facebook reaches majority of US Web Users.
As Facebook continues to solidify its role as the world’s top social networking site, eMarketer estimates that more than half of internet users in the US were logging on to the site at least monthly as of the end of 2010.
