Clearly, social media sites and social computing are improving collaboration among employees, clients and vendors around the globe, but sometimes with mixed results. So, is social computing a productivity tool or a work distraction?
Social Marketing
Who Gives the Most Trusted Recommendations?
Social media has put power in the hands of the consumer, giving everyone a publishing platform to push out their thoughts and feelings to the world at large. This has given great power to word-of-mouth, typically considered the most trustworthy form of marketing. But social behavior is changing as it matures.
Telemundo launches Social@Telemundo.
Telemundo Communications Group Inc. announced the launch of a new strategic social media unit, Social@Telemundo.
Corporate Social Responsibility can enhance Customer Value.
Corporate social responsibility (CSR) activities have the potential to enhance customer value in many ways, The Conference Board said in a report.
Twice as many Consumers posting comments on Social Media Sites.
The percentage of consumers who posted a negative or positive comment about their interaction with a Consumer Affairs Department has doubled in one year, compared to the same study conducted a year ago. The study was sponsored by The Center For Client Retention.
Trends in Teen Communication & Social Media Use
Kristen Purcell presents Pew Internet findings on teen communication trends and social network site use as part of a joint webinar with the Girl Scout Research Institute. The webinar also features findings from the Girl Scout Research Institute’s latest study of social network site use among teen girls. DOWNLOAD PRESENTATION HERE.
Social Media and Young Adults.
Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. In 2006, 28% of teens ages 12-17 and young adults ages 18-29 were bloggers, but by 2009 the numbers had dropped to 14% of teens and 15% of young adults. During the same period, the percentage of online adults over thirty who were bloggers rose from 7% blogging in 2006 to 11% in 2009. DOWNLOAD REPORT HERE.
Dramatic difference in approach to Social Media Metrics.
Marketers appear to be inching closer to answering the question of social media ROI—or at least making a serious effort—as the stakes get higher.
Adult Millennials most Engaged & Dependent upon Social Media.
While nearly 50% of U.S. adults–some 105.8 million people–visited a social media Web site in the last 30 days, Millennials ages 18+ appear to be the most dependent upon such sites to feel connected to others, according to the latest consumer insights data from GfK MRI.
Tools & Practices for Search & Display fall short for Marketers.
Efficient Frontier released a commissioned study conducted by Forrester Consulting on behalf of Efficient Frontier which was designed to illuminate the challenges marketers currently face in managing their search and display advertising campaigns together. The objective of the study was to understand how marketers are integrating their online campaigns as well as examine the barriers preventing them from optimizing spend across channels. DOWNLOAD REPORT HERE.
