Social Marketing

Many email and social media marketers are beginning to realize that by combining the strengths of both tactics they have an opportunity to increase effectiveness, rather than compete with each other.

Marian Salzman has worked with Fortune 500 marketers and identified youth trends for more than 20 years and currently serves as president of Euro RSCG Worldwide PR, North America. She launched The Sisterhood, a boutique agency within Euro RSCG, in 2009. A kind of research lab, the new agency focuses on consumer insights pertaining to girls ages 13 to 19. Salzman spoke with eMarketer’s Tobi Elkin about kids’ shopping habits, behaviors and expectations.

By Marian Salzman – President / Euro RSCG Worldwide PR, North America

Available on HispanicPRpro.com

As media trends accelerate towards citizen-journalism and blogger-created news content, a new national survey again validates that gay and lesbian adults online today are among the nation’s most loyal and heaviest blog readers and social network users.

The Internet has transformed the lives of millions while disrupting and displacing the business models of traditional media channels around the globe. But what impact does the Internet have on how people live? How important a role does it play in their decisions? Does that role vary from country to country, or are users’ experiences universal? Will concerns about such issues as privacy and security dampen consumers’ digital enthusiasm, or will new media continue to play an expanding role in their lives?

Available on HispanicPRpro.com

U.S. adults who use the social networking Web site Twitter are more likely than the average adult to be highly active on the Internet as well as in their communities, according to GfK MRI’s Survey of the American Consumer.

Available on HispanicPRpro.com

Veronica Fielding and her team at Digital Brand Expressions examine how brands are approaching social media in this new survey, including how companies are handling and defining social media duties and how they’re tracking competitors’ efforts. DOWNLOAD REPORT HERE.

Jason Rivera is responsible for managing strategic planning and consumer insights for a diverse client roster at AMP Agency that includes Coors, Levi’s, LifeStyles Condoms, Warner Brothers and Converse. He specializes in developing strategies that foster brand loyalty by aligning corporate goals with consumer ideals. He spoke with eMarketer about kids and online and offline shopping, as well as the influences that shape their preferences and how they like to shop.

Jason Rivera – Director of Consumer Insights and Planning atAMP Agency, an Alloy Media & Marketing property

Available on HispanicPRpro.com

While the fast-moving social media sphere is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. It’s humbling—the Twittersphere delivers new headlines to digest seemingly every nanosecond. But it’s exciting at the same time.

In the US, about one-fifth of Hispanic women said they made social network comments about purchase experiences all the time, but respondents were more likely to speak up only when they had a good experience.

In a new poll released by Weber Shandwick in partnership with Powell Tate and KRC Research, nearly one-third (34%) of the American public report that they are “tuning out” of social networking sites, with 39% of them attributing their tune-out to rude discourse and behavior.

When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel — but marketers have yet to capitalize on that influence. That is the central finding of the 2010 Digital Influence Index, released by Fleishman-Hillard International Communications in conjunction with Harris Interactive. DOWNLOAD REPORT HERE.

Many social media marketers are eager to tie a hard number to the value of their efforts. To that end, firms have attempted to analyze the worth of fans and followers on social networking sites like Facebook.