A second annual survey of companies sponsoring online communities shows signs of increasing maturation as enterprises continue to invest in social media tools and online communities.
Social Marketing
Social Site Users depend on Their Networks.
Social networking is one of the most important activities—online and offline—among US social network users, based on results of Beresford Research’s “Use of Online Social Networks” white paper.
360i Social Marketing Playbook.
Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the 360i Social Marketing Playbook helps brands simplify and take advantage of the dynamics of social media. Download here.
The Internet and Civic Engagement.
olitical and civic involvement have long been dominated by those with high levels of income and education, leading some advocates to hope that internet-based engagement might alter this pattern. However, a new report by the Pew Research Center’s Internet & American Life Project shows that the internet is not changing the fundamental socio-economic character of civic engagement in America. When it comes to online activities such as contributing money, contacting a government official or signing an online petition, the wealthy and well-educated continue to lead the way. Download report here.
Confidence in Social Media exists despite corporate concerns about RISK.
Social media has become a fixture on communication agendas across the country, fueled by the fact that Americans’ time on such networking sites has increased 73 percent in the past year alone. But according to a new survey, social media use is also generating its share of corporate heartburn.
Focusing on Social Networks.
Universal McCann’s “Power to the People: Social Media Tracker” study, now in its fourth year, indicates that social networks continue to climb in popularity around the world. But the research firm believes a change is happening in social media: Internet users are “starting to focus their digital life” around single networks, rather than around many specialized tools with social features.
Get on Twitter’ is not a Social Media Strategy.
While some marketers believe a presence on Twitter is all that matters toward building a social media presence, this White Paper shows the proper first steps toward creating a much more involved and intelligent strategy that helps their social media efforts integrate with the overall brand seamlessly. The paper speaks to audience analysis, consistency, the meaning of ROI in a social media setting and more. Download here.
How the Old, the Young and Everyone in between uses Social Networks.
Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age.
