Spending on word-of-mouth (WoM) marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years, accentuated by secular and structural trends battering traditional advertising and marketing media, according to new research from PQ Media.
Social Marketing
Brands aren’t doing enough to Engage Consumers on Social Platforms.
A new report published by Razorfish indicates that about 33 percent of consumers are not connecting with brands on social networks — creating a large, untapped audience for marketers willing to adapt to the social world. Fluent: The Razorfish Social Influence Marketing Report urges marketers to change the way they build relationships with consumers by abandoning one-way messaging and engaging with them on an authentic, personal level.
Personal recommendations & consumer opinions posted online most trusted form of advertising globally
Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Social Media is emerging as a Direct Marketing Channel.
StrongMail Systems, Inc. announced new survey data that points to the emergence of social media as a direct marketing channel and significant planned investment in email marketing and social media programs in the second half of 2009.
Trust Word-of-Mouth.
In a poll of chief marketing officers from the Duke University Fuqua School of Business and the American Marketing Association (AMA), the top overall customer priority named was service excellence, followed by building a trusting relationship.
